Tiktok has become the main battlefield for many cross-border e-commerce sellers to attract traffic and sell goods. The platform's huge traffic and content-driven sales method enable countless sellers' products to be accurately pushed to the eyes of target users.
Soon, many cross-border merchants discovered that relying solely on a Tiktok account to drive conversions was very limited. We needed more accounts to spread out this network at the same time to maximize the effect of traffic conversion.
Some friends may want to ask, what's the problem if I just need more accounts? Can't I just get ten accounts and send them out at the same time?
Let's first understand one thing. Our content is achieved through TikTok's recommendation algorithm to accurately reach potential buyers. So on this basis, is there any human operation that can participate in optimizing this process?
Of course there are. Everyone knows that when posting content on Tiktok, you can add a topic tag to preliminarily characterize your content and push it to users with common interests in the same field to get more exposure opportunities.
But what many people don’t know is that from the moment you register your account, every time you browse, like, or follow something, you are labeling your account.
If you always watch and like videos in the field of electronics and digital products, and follow bloggers in related fields, then after a period of time you will find that your homepage recommendations have a lot of related content, and the platform will give priority to pushing digital products to you after detecting your preferences.
So, conversely, as a cross-border e-commerce seller, if we want to accurately display content to potential buyers, we need to be aware of maintaining a new Tiktok account from the moment we register it and give the account a clear user label.
For example, when you create an account, you don’t have to rush to post content. If you are in the clothing business, you can browse, like, and collect related content first. When you come across irrelevant content, click “not interested”. Through these actions, you can continuously increase the activity of your account and tell the system that you are a real user.
This is to ensure that when we start publishing content as merchants, we can avoid being treated as robots by Tiktok's system for flow restriction or account blocking. Later, we can use our own small accounts or other methods to cold-start the content, optimize the data, and allow the algorithm to better identify and capture it, so that our content can be pushed in a targeted manner, increase the completion rate and interaction rate of the video, and ultimately achieve more accurate traffic conversion into orders.
This is roughly the process for developing a new label account. Next, let’s talk about the things to pay attention to when creating and operating batch accounts.
As usual, remember “one machine, one number, one IP” first. If you want long-term, stable and sustainable development, this is a basic principle that must be followed.
If our goal is to operate multiple Tiktok accounts at the same time and achieve better traffic conversion effects, we have to allocate multiple independent IPs to the accounts to ensure the security of the operating environment. Otherwise, if multiple accounts with one IP are detected by the platform and determined to be suspicious operations, the traffic will be restricted at the very least, and the account will be blocked at the worst. No matter which consequence it is, it will greatly consume our costs and the loss will outweigh the gain.
Of course, there are some uncontrollable factors. Although some friends do "follow the rules", they are held back by the quality of IP, which leads to problems with their accounts. I myself have suffered this kind of loss in my early years. The proxy IP I bought was not clean, so my account was linked. So now I will be extra cautious in choosing proxy IPs.
In terms of type selection, my experience is that static live residential lines are most suitable for our target use, and the live properties are stronger and more stable. Then because I am focusing on Tiktok, I am very concerned about the performance of IP in Tiktok, but over the years, I have only found an IP agency brand that can provide Tiktok business-level services, which is Kookeey. They are considered to be the first echelon of agency IPs and do a good job. Friends in need can go and learn about it.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
