01 What is TikTok account maintenance?
To discuss this topic, we must first understand TikTok’s intelligent recommendation system, the famous TikTok algorithm.
When each content creator uploads a video, TikTok will conduct a feature analysis based on factors such as video material, release area, title, etc., predict which audience groups may like the content, gradually label the videos, and finally push the videos to the target audiences to which these labels belong.
When an account is first created, it usually does not have any tags.
The goal of account cultivation is exactly this: through careful cultivation, the account will be given a clear label positioning. The clearer the label, the more accurate the platform's recommendation of the account will be, which will increase the number of future video playbacks and the account will be able to grow steadily.
For new accounts, TikTok usually provides initial traffic support. By pushing the first 5-10 videos of the new account for testing and performing tag positioning, TikTok will recommend more accurate audiences to the new account so that the high-quality content produced by these accounts can gain more interactions (reposts, comments, likes) and re-recommendations.
If the video quality is good, your video playback volume may exceed 500+ at the beginning. It is normal to have a slight drop after posting for a few days in a row.
When the number of views of your video falls below 200, you need to be alert to possible problems with your account and consider whether you need to re-cultivate it or open a new account.
Whether you are a novice or an experienced player, account cultivation is the only way to success.
02 How to maintain an account?
1. Ensure that the account environment is properly disguised <br>To put it more bluntly, it is to make TikTok think that you are a foreign user browsing videos. For new accounts, make sure that only one account is logged in to one device, and one IP address can connect to a maximum of three devices. Do not change IP frequently in the early stage, and one mobile phone can log in to a maximum of three accounts.
2. Clarify the content positioning of the account <br>This will determine the types of videos and accounts you browse and follow. For example, if you focus on parenting content, you should browse and follow more mother and baby accounts, and the direction of likes and follows should also be consistent.
3. Log in to your account, complete your personal information, carefully package and position your account, and do not change it frequently once confirmed.
4. Spend at least 2 hours a day simulating real user behavior, such as watching videos, liking, commenting, and following accounts with specific tags. You don’t have to do it all at once, it will be more natural to spread out your time, and you don’t have to watch every video to the end.
5. If you have an overseas social media account, you can bind it to increase the account weight, such as Facebook, Instagram, etc.
6. When you find that after opening TikTok, more than 60% of the videos recommended to you on the homepage are of the type of content you post, it means that your account tag has been set successfully and you can start posting videos to attract fans.
7. When publishing videos, the video content must be deeply re-created and cannot be simply copied. The video should not contain scenes that are not suitable for minors, violent and bloody elements, etc. The video should be clear and not blurred or watermarked, and avoid using words with strong marketing nature. It is recommended to publish 3-5 videos every day, and check the data 12-24 hours after publishing , and evaluate the health of the account and whether it can be operated continuously based on the data performance.
8. Best time to post videos: The ideal time is lunch time, commute time, dinner time and before bedtime in local time. Since the system push may be slightly delayed, 7-8 am, 11-12 pm, 4-5 pm and 8-9 pm every day are the golden time periods for obtaining playback volume. Adjustments can be made based on local actual conditions.
9. If there is interaction in the comment area, you should reply as much as possible and ask questions in your reply to guide the other party to comment again. Such interaction will increase traffic and exposure for your video and further promote conversion.
03 Correspondence between video playback volume and account status
1. If the video has less than 200 views, it may be due to account problems and needs to be retrained.
2. If the video has been played between 200 and 500 times, the video quality may need to be improved.
3. If the video playback volume continues to be between 500 and 1000, it may be caused by multiple factors and requires specific analysis.
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