What are the different types of TikTok agents? Merchants who want to find TikTok agents must distinguish these types so that they will not be confused when choosing. So, what are the advantages of TikTok agent operation?
What types of TikTok agents are there?
TikTok agents can be broadly divided into the following five categories:
1. Agents mainly assist cross-border e-commerce companies to open TikTok accounts and complete account establishment.
2. Account operators. This type of service providers mainly help the client to complete the account establishment and operation. They are responsible for daily registration, page layout, content writing and publishing, comment guidance, private message management, etc.
3. MCN. This type of service provider often has a huge amount of celebrity resources and can help clients provide and screen appropriate KOLs, provide a series of KOL planning activities, and cooperate in their execution.
4. Training institutions will only teach you how to complete TikTok registration, account setup, video editing, video creativity, TikTok operation, live streaming, etc., but they will not directly perform TikTok operations.
5. The official TSP, the full name is TikTokshop partner. This type of service provider has a wide range of consulting services, including but not limited to the operation of merchants and influencer accounts, live streaming services, e-commerce operations and other assistance services.
What are the advantages of TikTok agent operation?
1) Accurately capture user psychology
TikTok agents have many years of operating experience and are sensitive to the industry environment, construction methods, and delivery strategies. They are also familiar with the consumer psychology of users and know how to edit videos to capture the curiosity of users and stimulate their desire to buy. Many advertisers do not have much experience in advertising. They do not know what kind of material is good, how to target, and when to deliver, so it is relatively difficult to guarantee the advertising effect.
2) Targeted content to increase traffic
Although TikTok has a large amount of traffic, if you don't manage it well, you won't be able to attract any number of users, and it will be a completely ineffective operation.
3) Precision delivery
Professional matters should be left to professionals. TikTok advertising precision delivery can not only save costs, but also increase user stickiness to the product.
Therefore, TikTok agent operators will use artificial data to analyze users' consumption habits and interests and hobbies, and classify them according to gender, age, region, etc., to achieve precise delivery and traffic diversion.
4) The biggest advantage is peace of mind
TikTok is relatively professionally operated, and all marketing strategies are planned in advance. You only need to accurately schedule and improve efficiency to complete the live broadcast or video.
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