Self-supported account evaluation is a crucial means of operation for cross-border e-commerce sellers. In this way, sellers can quickly increase product sales, the number of reviews, and improve their rankings on the platform, thereby promoting product traffic conversion and order growth. Unlike traditional machine brushing methods, self-supported account evaluation uses disguised device parameters and foreign IP network environments to operate with real foreign buyer accounts and network environments, thereby reducing the risk of being judged as cheating by the platform.
Self-supporting account evaluation has the following significant advantages :
1. Controllable evaluation time and quantity: Sellers can independently control the evaluation time and quantity, without having to worry about the buyer account provided by the service provider, or malicious refunds, etc. Since the seller manages the account for self-supported evaluation, it is more secure.
2. Reduce evaluation costs: The cost of registering an account is only a few yuan, and it can be used for a long time. Compared with paying high commissions, self-supporting account evaluation is more economical.
3. Quality control: Self-supporting account evaluation uses one's own resources to register an account and invests time in maintaining the account, which makes the account weight higher. At the same time, each account will not place a large number of orders, nor will it reuse resources such as the delivery location and IP. At present, almost all large sellers on the market have established their own evaluation team to assist in operations.
However, many people only understand Amazon reviews as boosting sales and accumulating positive reviews, but they don’t know that self-supporting reviews also have many other functions:
1. Like: Giving likes to other buyers on Amazon is beneficial to product optimization and promotion. By using multiple accounts to like, click on "helpful" in the last few pages of the review list. The more people click, the more likely it is to appear on the homepage. If the homepage is full of positive reviews, the conversion rate will be higher.
2. Question and Answer (QA): QA is also an important factor affecting the weight of the listing. By answering questions and displaying them on the front end, the activity of the listing can be increased. Amazon will regard this as a product that has attracted everyone's attention and provide more traffic support. Questions raised by buyers who have already purchased the product and answered by sellers can allow buyers to make decisions that better meet their needs, thereby improving the shopping experience.
3. Feedback: Feedback reflects the seller’s service attitude, logistics time, product quality, etc. Before purchasing, Amazon buyers usually check the seller’s Feedback rating. The higher the rating, the more trustworthy the seller is, thus improving the product’s competitiveness.
The risk control of the platform is constantly being upgraded. In the early days, they would look for evaluation service providers to place orders, but the disadvantages were also very obvious. The risk of the store being associated with the platform was very high. This is also the most fundamental reason why most sellers now have to maintain their own accounts and conduct evaluations.
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