Facebook advertising account blocked again? Pay attention to these red lines and don't cross them

Advertising traffic is as important to cross-border e-commerce sellers as product reviews are to buyers. In recent years, Facebook, an online social platform with a large number of foreign users, has become the only choice for sellers to promote their products. However, with the entry of advertisers, Facebook's algorithm seems to have produced "adverse reactions."

Some sellers' accounts were inexplicably shut down. Especially in the past two years, Facebook has been strictly controlling and continuously strengthening algorithm monitoring. According to the feedback from sellers, the following behaviors are likely to touch the red line of Facebook (hereinafter referred to as Facebook), resulting in algorithm blocking. Blue Ocean Yiguan Network will summarize and sort out this and give some suggestions.

Three years ago, Facebook officially announced that it would strictly control the operation of platform accounts. After that, many sellers in China found that their advertising accounts were blocked, especially some cross-border sellers. These sellers generally engage in the following behaviors:

1. IP address changes frequently

For some reasons, if you want to browse or use foreign websites in my country, you usually choose to use the "scientific Internet access", commonly known as "climbing the wall". Although this behavior is simple and effective, it has certain risks for the IP address of the account.

Imagine that if Facebook's backend finds that your account is sometimes in South Korea, sometimes in the Philippines, and sometimes in other countries or regions, the algorithm can only monitor the account operation to maintain the security of the account. Once this frequent movement occurs again, the algorithm will automatically block it and your account will be closed.

2. False identity or false advertising

Generally speaking, Facebook accounts need to be verified by the user's email address. Only after verification can the account be successfully registered. In order to conceal their identities, some sellers choose to pass the verification by illegally using other people's email addresses. This behavior is the same as registering a false identity information. Facebook will find out the name, gender, birthday, etc. of the account, and if it does not match the identity, it will be blocked.

In addition to fake identities, fake advertising can also put accounts at risk, that is, publishing false content or information. Some sellers will frantically add friends or create groups, and then publish various advertisements that are inconsistent with the products or affect other users' good experience, and finally be reported by users. In addition, Facebook will also take measures to block accounts that engage in such behavior through algorithms and manual verification.

3. The account is used abnormally

As an advertising account, your login time period may be quite different from that of ordinary users. If you usually log in only when you are posting ads, if you are almost always posting ads after logging in, or if you are in the same state for a long time when posting ads, then your account is likely to be closed soon.

Because, as a social platform, Facebook's most basic operation is to ensure the normal use of user accounts. Once you often make the above assumptions, when Facebook's backend automatically crawls data, it is likely to treat you as a robot, or suspect that your account has been maliciously invaded. Therefore, it will first control the normal use of your account and wait for the "real owner" to activate the account through a complaint.

In addition to the above behaviors, there are some rarer situations that can also lead to the blocking of advertising accounts, which I will not go into here. However, no matter what the reason is for your account being blocked, you need to find a solution to try to activate the account, otherwise your advertising account may be "strangled in the cradle" from time to time.

Once your account is blocked, you can try to appeal to Facebook:

Usually, you can select the link given by the official notice (as shown below), click to fill in the reason for the appeal and submit;

(Reference URL: https://www.postplanner.com/how-to-contact-facebook-to-get-support/)

You can also send emails to Facebook mailboxes through the email address registered for the account, but some sellers have reported that emails from some accounts will be bounced. You can try the following email addresses;

(Reference emails: disabled@facebook.com, info@fb.com; appeals@fb.com)

In addition, you can also make an online complaint to Facebook staff, that is, communicate online to explain the situation.

Generally speaking, there are the following "red lines" that need attention and should not be easily touched:

1. First, about identity: please make sure your identity is real and valid, especially the email address. If the identity information captured by the Facebook algorithm is different from the email address you registered with, then no matter how well your account is run, it will be blocked sooner or later. In other words, you need to have the identity of a normal account owner.

2. Secondly, about feedback: If you don’t post many ads, and some ads only have a few thousand views, but there are more than one spam message feedback to your mailbox, then there is a high probability that you have been reported. You’d better delete the ad, so as not to end up with your account blocked due to excessive negative feedback. In other words, you need to have content published by a normal account.

3. Finally, regarding operation: You need to realize how much Facebook values ​​user experience and advertising quality. Many sellers are judged as having low-quality ads because their products are irrelevant to the advertising content, or because the products posted when the account was opened are inconsistent with those posted when it was running. In this case, it is difficult to ensure that the platform will return your account, because your account obviously affects the user experience. In short, you need to operate your account like a normal person, even if you only use it to post ads.