As we all know, account maintenance has become a must-have skill for any cross-border e-commerce and marketer who hopes to succeed on social media platforms such as WhatsApp, Facebook, and TikTok. In this article, we will explore in depth how to efficiently maintain accounts, and how to avoid account closures during the process of mass-maintaining accounts on overseas social media, to ensure that your marketing strategy moves forward steadily. Follow the editor to explore these practical account maintenance strategies and techniques, and easily play on major social media platforms!

Why do you need to maintain an account?

For cross-border e-commerce and social media marketers, the purpose of account maintenance is to establish and maintain a healthy, active and trusted account on social media. This not only helps to increase brand visibility and user engagement, but is also an effective strategy to avoid being blocked by platforms such as Facebook, because Facebook and other social platforms have complex algorithms that continuously monitor account behavior to identify and block accounts that may be suspected of abusing the platform. By maintaining an account, you can prove to the platform that your account is operated by a real person, and you can ensure that your behavior patterns look natural, thereby reducing the risk of being marked as a potential threat.

Secondly, for marketers who have multiple platform accounts and want to operate them in batches, account maintenance becomes particularly important. When you manage many accounts on platforms such as WhatsApp, Facebook, TikTok, etc. at the same time, keeping each account healthy and active is crucial to avoid triggering platform security warnings. Bulk account maintenance requires you to carefully balance the activities of each account, ensuring that they all comply with the platform's usage specifications and have no abnormal login or behavior patterns, which can significantly reduce the risk of being blocked.

How to maintain an account?

In social media marketing, account maintenance is a delicate process involving a series of activities, starting from account creation to gradually increasing its activity and social interaction. This process requires patience and perseverance, as it usually involves daily micro-operations to ensure the long-term survival and growth of the account on the social media platform.

WhatsApp account maintenance process

Taking WhatsApp as an example, here are some basic steps and points for maintaining an account:

1. If it is a new account , you should decide on a suitable name and profile picture from the beginning and keep them unchanged. Frequent changes of these basic information will increase the risk of the account being judged as untrustworthy.

2. If there are messages from previous users on the newly logged-in number, avoid replying to these messages , because such behavior may be identified as abnormal by the system, resulting in account restrictions.

3. Gradually increase interaction . Select 3-4 contacts saved in the mobile phone address book to send messages every day. Maintain the frequency and quality of interaction. Send at least 20 plain text messages and avoid sending links to demonstrate the activity of the account.

4. Make voice calls with contacts for at least 5 minutes each time . If possible, video calls will be more beneficial to the health of the account.

5. New accounts should avoid creating groups in the early stages, as such behavior may trigger the platform’s risk control mechanism.

6. Follow the above steps to maintain the account for at least 10 days , making sure there is activity every day so that WhatsApp can recognize that the account is in normal use. After ten days , you can start sending messages normally, but avoid sending group messages. If you need to send messages manually, make sure the interval is at least 3 minutes and the number of messages sent per day is controlled within 50. Repeat the same steps on the second day, which will make the account more stable.

What are the tips for maintaining an account?

1. Personal data optimization

Make sure your social media profiles are complete and attractive, including a professional headshot and an interesting bio. This is the first impression you make on your visitors and is a key factor in their decision whether to follow you.

2. Publish content regularly

Create a content calendar and plan your posting schedule. Maintaining consistency and quality is key so that your account is seen as a worthy source of attention and interaction.

3. Active interaction

Interacting with your followers is an important step in building relationships. Respond to comments and direct messages promptly to show that your account is run by a real person.

4. Use hashtags

The proper use of hashtags can increase the visibility of your content on social media. Research and use those that are most relevant to your brand and content.

5. Batch account maintenance

For users who manage multiple social media accounts in batches, batch account maintenance can save time, but you must pay attention to the association between accounts to avoid being blocked. The anti-association function of AdsPower Fingerprint Browser can provide a clean and independent fingerprint environment for each account, which means that you can maintain accounts on the same device at the same time without worrying about the mutual influence between accounts, thereby greatly reducing the risk of account closure.

6. Automated account maintenance

When managing multiple accounts, manual account maintenance is time-consuming and laborious. You can also use the RPA robot automation function of AdsPower Fingerprint Browser to help you automate repetitive account maintenance tasks, such as logging in, posting content, and interacting, thereby saving time and improving efficiency.

7. Data Analysis

Analyze your social media data regularly to understand which types of content and engagement strategies are most effective and adjust your account management strategy accordingly.

8. Build a real social network

In addition to online interactions, also participate in offline activities and communities, which will help enhance the authenticity and trust of the account.

9. Regular updates

Social media platform algorithms change frequently, stay updated and adjust your account management strategy according to these changes to maintain account activity and visibility.

10. Account security maintenance

Avoid any behavior that may violate platform policies, such as posting prohibited content, etc., which may lead to your account being blocked.

Summarize

As a cross-border e-commerce and social media marketer, you must understand that maintaining an account is a long-term process that requires continuous attention and adjustments, but in the end, it will help you build a strong brand presence on social media.

At the same time, it is also very useful to master some account maintenance skills. In terms of batch account maintenance and automated account maintenance, AdsPower provides a complete solution. It can not only help you conduct social media marketing efficiently, but also protect the security of each account by simulating different fingerprint environments, which is crucial to avoid account suspension.

Frequently asked questions about account maintenance

What is account maintenance?

Account maintenance refers to the process of gradually improving the activity, credibility and user engagement of a social media account through a series of strategies and activities.

How to avoid being blocked while maintaining an account?

Keep your behavior natural, avoid unusual activity (such as frequently changing account information, following or unfollowing a large number of people at once), and follow the social media platform's guidelines for use.

What are the techniques for mass-raising accounts?

Use professional tools such as AdsPower to manage multiple accounts, set up different browser environments, ensure diversified activity modes, and avoid the risk of account suspension due to batch operations.

What is unique about TikTok account management?

To maintain a TikTok account, you need to focus on creating short video content that is interesting and engaging, and use popular music and challenges to increase user engagement.

How can I ensure my Instagram account growth strategy is effective?

Use analytics tools like Instagram Insights to monitor your account performance, regularly adjust your content strategy, and use appropriate hashtags and stories to increase engagement.