In today's big data era, in various living or working environments, we need to use various websites, and with them comes ubiquitous advertisements, but this is actually one of the sources of income for websites to survive. Most of the advertisements are produced by websites in cooperation with advertising alliances. For cross-border e-commerce sellers, doing a good job of Google promotion will undoubtedly bring huge conversion volume, because if your products can rank high in Google search results, you can get huge free traffic. Here I will talk about how many types of Google promotion ads are there? What tools are needed?
1. Search Ads
When customers search for keywords, if there are clear keywords in the advertisement, they will open the display. By setting an accurate keyword list and setting accurate keywords, they can eliminate negative words and try to avoid the waste of invalid traffic.
Advertisements include: title, website display (usually green), ad content description (highlighting product and service information), and additional information.
2. Shopping Ads
When customers search for products, highly relevant products are displayed; generally including photos, titles, prices, and information related to the product, such as store links, which are the most common form of shopping ads.
Google Shopping ads drive traffic to your store and get high-quality potential customers. Google Shopping ads are used to promote online or local products.
3. Video Ads
Video (Youtube) ads are ads that play before the video starts when you watch a video on YouTube.
Since YouTube ads generally force users to watch the ad for 5 seconds, this period of time is the best time to leave an impression on customers.
Video ads are very suitable for promoting functional and creative products.
The quality of video content, grabbing display position, accurate video content, and optimizing title description are very important.
4. Application Ads
When Android phone users search and install software in the Google Play app store, Google recommended app ads appear.
5. Display Ads
Google markets your ads to millions of websites. In Google's own system, the application is perfectly integrated with the ad publisher's website.
Google display ads will help businesses find the right audience and actively push advertising information to potential customers.
Segment potential customer groups and continuously optimize display positions.
In addition, since most of the websites and platforms that Google promotes are overseas or clients, they cannot be accessed normally through domestic networks. Therefore, as a business or work requirement, it is best to use an overseas HTTP proxy, which will be more secure.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
