How to avoid remote social media account login blockage?

Have you had to outsource your social media management to someone on the other side of the world? Or are you stuck because you can’t log into your account with a real IP address from another country?

More than 30% of small businesses in the United States outsource at least one marketing process. Usually, social media is the first one to be outsourced. However, in China, due to IP restrictions, even basic account logins are frequently blocked and cannot be operated at all if they are not outsourced or go through special channels.

Not only is the marketing process outsourced, but it is often outsourced to agencies and account managers from all over the world. Sometimes, even a few kilometers away, security triggers set by social networks can lead to account blocking and temporary bans .

There are many reasons why companies outsource social media. While every business has its own characteristics and needs, the outsourcing trend is expected to continue to grow over the next decade.

The Importance of Social Media Outsourcing Trend and the Necessity of Remote Account Login

This trend creates new opportunities for businesses and marketers.

First, businesses get professional help, which is invaluable for companies that lack the resources to develop in-house. Second, social media management takes time. According to Hubstaff, managing a social media account takes nearly eight hours per week for a company—almost a full day’s work (32 hours per month).

On the other hand, this trend creates job opportunities for remote managers and agencies from all over the world, as well as marketers who want to take the path of digital nomads and move abroad.

Today, it’s becoming easier for small and medium-sized businesses to outsource social media to remote managers. And vice versa: remote marketers can more easily land business clients. In fact, in addition to freelancing platforms like Fiverr, there are even recruitment agencies like Remotive that cater specifically to remote workers.

However, this mobility creates new problems for both companies and managers when it comes to managing social media accounts remotely.

A headache for account outsourcing/remote login: "Login is questionable"

Everyone has received a “suspicious login attempt” message at least once when trying to connect to a social media account from a new location or a different country.

For most people, this isn’t a problem. However, it can be a big problem for remote account managers who live in different countries and time zones – because a company’s account is one that has invested a lot of time and money to grow its audience . Especially when there is a large time difference and the social account manager cannot contact the company in order to verify the login request and unlock the account, it can cause great inconvenience and loss to both parties.

Furthermore, if the company was running sales and promotions through the [now blocked] social media account, this minor login issue would translate into lost business opportunities. Not being able to log in and respond to customer inquiries would naturally lead to customer dissatisfaction.

This is where proxy IP comes into play! When you log in through a real static residential IP, you reduce the risk of your account being blocked. Because the social platform will see your IP as a real customer IP.

How using a proxy IP for social media works

First of all, there is no need to understand every detail of how proxy servers work.

It is important to know that the important function of a proxy server is to hide the IP address of its users . At the same time, it presents its IP address as the real user identity. In other words, a marketer who logs into a social media account using a proxy IP will not show his real IP address to the social network, but the IP address of the proxy server.

Additionally, multiple users can access the proxy simultaneously from different locations .

These two features: replacing the IP address of its users and supporting multiple connections from different locations, make Proxy IP an ideal tool for outsourcing managers and remote companies.

The use of proxy IPs for social media is necessary when several team members from different countries manage the same account. Instead of seeing multiple connections spread across the globe, the social network will see that all login attempts come from the same IP address. This way, no failed logins will be triggered.

Login attempt blocked by platform

It’s safe to say that most platforms will limit or block suspicious login attempts. From Instagram and Facebook to Pinterest and Twitter, it’s easy to block remote “suspicious” login attempts on any platform when outsourcing social media management.

Not only do social networks do this, but Google and even social media management tool Hootsuite do this as well.

All these blocks are enforced based on the remote administrator's IP address (i.e. location and IP changes). To the social network, it looks like a strange and unusual login to the company's account compared to previous logins.

Sharing the same IP address with the relevant personnel through a proxy and keeping all connections to the social network through this IP address helps businesses and managers avoid being blocked or unnecessary trouble caused by not obtaining login approval and authentication.

Which agencies are best for social media?

There are more than a dozen proxy categories today, and there is no one-size-fits-all solution. Most proxies are set up based on the platform they are assigned to. For example, a company looking to outsource social media management for Instagram can look for a social media proxy or a 4G/mobile proxy (these are proxies for mobile provider ISPs, such as Sprint or AT&T).

But for those looking for an alternative: either tolerate the risk of having social media accounts blocked or further integrate remote management.

The alternative method of using a proxy IP is undoubtedly the best, fastest and most convenient method

Some businesses avoid using social media proxies. Some decide to use simple connections and tolerate the risk of triggering account freezes every time the remote manager changes location (this is the case of digital nomads – they can travel and connect from different countries in a short period of time).

Another solution is to further integrate the remote social manager into the organization's processes and systems by creating a "virtual office connection". It can be implemented with the help of something similar to a proxy (VPN – Virtual Private Network). Not a commercial VPN, but a dedicated VPN built between the company's office and the remote management device. Such a connection can be implemented with free open source tools. With it, the remote management's connection is forwarded to the company's servers, as if the (remote) device was part of its internal network.

Both of these alternatives are viable, but neither is as easy to use as a proxy IP service .

If you need a real, fixed, unchanging, long-term IP address to log in and manage your social media account, then it is recommended that you use a static residential dedicated IP . This IP is a dedicated IP that is exclusive to you and is very suitable for account login and account management.