As one of the main cross-border e-commerce platforms, Shopee is an option worth considering for cross-border merchants. However, there are some key issues that we need to pay attention to when entering this market:
The Southeast Asian market is not yet fully mature and faces challenges such as high return rates, immature logistics and low unit prices. These problems cannot be completely avoided.
However, Southeast Asia has a sufficient market share, low trial and error costs, no fees for opening a store, and no commission for the first three months. Precisely because the market is not yet mature, this is an opportunity for small and medium-sized sellers.
Southeast Asian cross-border e-commerce is currently in a stage of rapid development. If you don’t seize the opportunity and wait until the market is saturated and competition is fierce before considering entering, it may be too late. Therefore, now is a good time to enter this market.
But before you officially start to enter Shopee, you must also be prepared for failure and adjust your mindset. This industry follows the 80/20 rule, where a few top sellers win and most people fail. You need to be determined to prepare for competition.
When it comes to determining the store operation model, there are generally two options: one is to run a boutique store, and the other is to run a store without source of goods.
Generally speaking, if you have enough funds, it is recommended to choose a boutique store. But if funds are limited, you can consider a no-source store. Of course, these two models can also be used in combination. You can choose a no-source store in the initial stage and then gradually transition to a boutique store. However, it should be pointed out that the second model is not the way I recommend.
Some people adopted the no-source store model when the platform was first established because it worked at the time. But as more and more people tried this model, its competitive advantage gradually weakened. Therefore, I suggest that if you plan to enter the Shopee market, it is wise to stick to running a boutique store. Of course, for novices, it is also a good choice to start with a no-source store to practice.
As for the proxy IP tool that is essential for cross-border e-commerce, Kookeey is a good choice. Relying on the accumulation of business big data and IP library retention algorithm, Kookeey can provide quality-screened IPs for cross-border e-commerce application scenarios. These IPs will be able to have better performance in cross-border e-commerce business.
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