New trends in overseas social media marketing in 2024: how to expand your brand overseas?

The influence of social media on the internet is unquestionable. Investing in social media platforms and building your company profile is essential to attracting people who are interested in what you have to offer.

However, the social media landscape is always changing, which means you need to stay on top of new social media trends so you can take advantage of them. So, what are the latest trends in social media?

Here are the trends you can’t miss in 2024:

1. Platform Trends Wherever the audience of the social platform is, your consumers are there. Therefore, as a brand going overseas, you need to do your best to expand your audience. Social content needs to be customized according to the unique audience, jargon, trends, hashtags, word count and visual specifications of each platform.

Additionally, the platform is constantly changing. New user and advertising features are released so frequently that more than half of marketers say it’s difficult to keep up.

Therefore, for brands, it is time-consuming and laborious to maintain a presence on multiple platforms. Only by choosing the right platform can you ensure that what you do is the most effective strategy. The following is the trend of changes in the use of overseas social media platforms by enterprises in 2023, as shown by the research results of an authoritative organization:

From the results, we can see that TikTok, LinkedIn, and Instagram are the most used platforms this year. For Twitter/X, for example, most (60%) organizations have accounts, but due to the gradual changes in the platform attributes, only one-third of organizations strongly believe that it is beneficial to their business, which may explain the decline in brand usage. After all, it is definitely better to master a few key platforms than to be sloppy on many key platforms.

2. How to organize your social platform portfolio?
1. Conduct content review on the platform

Assess the content tolerance of each platform and what kind of content is more suitable for your product/brand? This will help you identify what platforms are suitable for you to publish content so that you can make an informed decision on how to move forward with your social strategy.

2. Calculate the return on investment of platform participation

Information on each platform you use, and weigh them against each other. Looking for a channel that’s lagging? Even if it’s generating a positive ROI, the investment may not be worth it if your other platforms have greater growth potential.

3. Master the art of (correct) cross-posting

The copy-paste method of cross-posting is not recommended, but there are ways to do it correctly. The most important rule is to make your content conform to the specifications, best practices, and format of each platform.

3. Overseas social media operation strategy
1. Multi-platform operation

Multi-platform operation is still a popular marketing strategy, and decentralization is even more popular. By developing matrix accounts on multiple platforms to form a full range of social media influence, you can achieve a 1+1 effect. However, account security management is a problem in multi-platform operation management. Most platforms do not allow users to market with multiple accounts, so IP isolation is necessary. Kookeey's pure social media management IP proxy can be used with tools such as fingerprint browsers to achieve a safe and stable IP isolation environment.

2. Build an authentic brand image

With so many people creating and sharing content, there are also many people who create fake content to get views, which is why authentic brand imagery is a trend in social media marketing. People want to see a genuine brand that shows real values, rather than trying to be something for the sake of attention and "trend".

3. Create “edutainment” content

One of the latest trends in social media is “edutainment” content. Edutainment is gaining popularity on platforms like X (formerly Twitter), Instagram, and TikTok. This type of content is attractive to people because it helps them learn something they didn’t know before in an easy-to-understand way.

To take advantage of this new social media trend, you must generate a list of topics that you can post on social media to educate your audience. Once you have your list of topics, you will then come up with a creative way to present the information to your followers.

The most common formats for edutainment posts are skits and scenarios, but you can take any approach to present your information in a fun, educational way.

4. Sell products on social media

Next on the list of social media marketing trends is selling products on social platforms. Popular platforms like Instagram and TikTok allow people to shop directly within the app to get the products they need. They can interact with your products through social media content and purchase the products without leaving the app.

5. Leverage user-generated content

Another major trend in social media marketing is leveraging user-generated content. People create content that talks about your product or brand and share it on their social media pages. Through this content, your audience gets a real look at your product. Inviting real customers to share their positive experiences, especially spontaneous ones, will help build your authentic brand image.