Overseas social media marketing platforms and operating rules, how to reduce the blocking rate?

Social media has become an indispensable part of people's lives and daily habits. In the process of cross-border e-commerce going overseas, overseas social media marketing platforms can play an extraordinary role; and the choice of platforms and the operating skills and rules of the platforms are different. Many overseas social media workers are often blocked, which is also one of the difficulties. Today, the editor will organize the popular overseas social media platforms in 2024 and how to operate them safely to reduce the blocking rate. Read on!

1. Popular overseas social media marketing platforms in 2024 As content strategies become more and more important, marketing cannot rely on just one platform. Most of them need to establish a matrix operation of multiple platforms and multiple accounts. There are many overseas social media platforms, which can be divided into the following categories:

1. Video-dominated category: Short videos are becoming a hot trend on social media platforms and will become the dominant one in the future. Video e-commerce is also beginning to show its edge.

TikTok, YouTube

2. Social-led: Social e-commerce has always had a very high return rate and is more likely to achieve fission propagation effects.

Messenger, Twitter, LinkedIn, Snapchat, Zalo, Slack

3. Image-based marketing: Image-based marketing is one of the most primitive ways of displaying content on social media and one of the main ways of influencer marketing.

Instagram, Pinterest, Facebook

4. Text-oriented: Text-oriented is more suitable for soft-text output, and forum format is easier to target customers.

Quara, Reddit, Discord

The platforms mentioned above are relatively popular. Their content formats, platform tonality, advertising formats, and user base each have their own advantages and disadvantages. Cross-border sellers need to understand the overlap between their platform audiences and product audiences, test release effects, and explore marketing methods to choose the platform that best suits their product positioning for operation.

2. Overseas social media platform anti-blocking rules Next, let’s talk about account blocking. Most of the account blocking issues are caused by not understanding the platform rules and violating official restrictions. The following are some of the main and common account blocking platforms and multi-account rules:

1. Facebook

A user is only allowed to have one account. If multiple accounts are detected, all accounts related to the main account will be banned.

2. TikTok

A user is allowed to have up to 3 accounts. There are associations and traffic restrictions between multiple accounts, and there is a joint responsibility mechanism for bans.

3. Instagram

A user is allowed to have up to 5 accounts. If the multi-account activities are abnormal or detected, all accounts related to the main account will be blocked.

4. LinkedIn

A user is only allowed to have one account. If multiple accounts are detected, all accounts related to the main account will be banned.

5. Twitter

A user is only allowed to have one account, and multiple accounts with the same activity (interacting with the same user, posting the same tweets, etc.) will be banned. However, if other accounts are suspended for this reason, one account will be allowed to remain.

6. Reddit

In principle, the official uses multiple accounts. However, Redditors are often blocked by mistake, and if they are reported, there will be a joint responsibility mechanism to block related accounts.

3. How to reduce the account ban rate?
It can be seen from the above rules that if multiple accounts are required for operation, although some platforms allow a user to open multiple accounts, the account ban rate will be greatly increased due to association.

What is important is that the platform determines whether an account is owned by the same user not only based on your basic account information, but also based on multiple methods such as IP, browser configuration files, account behavior, etc. In other words, if your IP is a shared IP and your browser has logged into someone else's account, then the account is very likely to be linked invisibly. So how to solve this problem?

1. Browser Isolation

Using a fingerprint browser is the method of choice for most cross-border e-commerce sellers. The fingerprint browser can be customized to generate multiple unique and pure fingerprint environments, which is equivalent to opening a new browser environment. When you log in to your account in the environment, you can ensure that the account environment is unique. The management of multiple accounts can be achieved through a fingerprint browser, and one device can operate multiple environments in a secure and isolated manner.

2. IP Isolation

IP is also an important monitoring index for the association of multiple accounts. Many people use shared IPs or log in multiple accounts under the same IP, which creates associations. Based on browser isolation, fingerprint browsers provide pure and exclusive IP and environment binding, including static residential proxies and data centers, which can meet the basic needs of social media operations.

4. Conclusion Keeping your account away from bans is half the battle for social media marketing. If you are planning to expand overseas traffic and gain brand exposure in 2024, please save this guide!