What are the evaluation methods for cross-border e-commerce?

For sellers on cross-border e-commerce platforms, if they want to increase sales, evaluation is an essential link. Because it is difficult for natural traffic to bring any sales in the early stage, many sellers choose to conduct evaluation to improve product rankings, weights and sales, and increase indicators such as order volume, likes, store reviews and product reviews.

The following are three common ways

Real person evaluation:

Through overseas friends, students or foreign evaluation teams to conduct real evaluations. Although these accounts have a higher weight, some of them may order all kinds of products, which may lead to difficulty in delivering products, untimely reviews, malicious refunds and abnormal orders, etc.

Machine brush evaluation:

Automatically register, browse and place orders through software or scripts. However, this method has the risk of account risk control and is easily identified as indiscriminate operation by the platform. The success rate is very low, so it is not recommended.

Self-supporting number evaluation:

Use foreign servers and dedicated IPs to perform manual operations such as self-registration, account maintenance and order placement by using anti-association browsers and buyer registration information.

Through self-supporting account evaluation, sellers can make up orders at any time and conduct comprehensive evaluations on products, service attitudes, and logistics experience. This method can quickly increase the weight and traffic of the store and avoid the risks of malicious refunds and black card orders.

The advantages and technical requirements of sellers' self-operated accounts and evaluations are mainly reflected in the following aspects:

1. You can control the time and quantity by yourself. You don’t need to worry about the buyer account provided by the service provider, nor do you need to worry about black card orders or malicious refunds. The account you manage yourself is more secure.

2. Low cost. It only costs a few dollars to register an account and can be used for a long time.

3. Ability to simulate different device parameters, just like having multiple computer devices, the environment is independent, and there will be no data association or leakage

4. Clean and stable proxy IP. Each account requires an independent IP, and the language, time zone, DNS, etc. must also be consistent with the corresponding IP.

5. Configuring a safe and reliable network environment for each account is the top priority for self-supporting account operations, including IP address, browser environment, payment address, bank card information, etc.

Because the technical threshold for self-supporting account evaluation is high, many sellers are unable to apply it correctly. When conducting self-supporting account evaluation, it is necessary to understand the risk control mechanism of the platform, such as hardware parameters, IP purity, fingerprint cookie association, and payment card risk control, so as to better adjust the camouflage strategy and solve problems such as account association, order cancellation and account blocking.