Why does cross-border e-commerce business need to use proxy IP?

In recent years, cross-border e-commerce, as a new type of trade with a low threshold, has been favored by more and more merchants. Coupled with the support of national policies, the cross-border e-commerce industry has entered the fast lane of development. However, for merchants, if they want to promote the rapid development of their e-commerce business, they naturally cannot do without the help of proxy IP. Next, let’s take a look at the role of proxy IP:

1. Account association prevention

Many users engaged in cross-border e-commerce know the seriousness of account association, which makes many users afraid to take action. However, in fact, proxy IP can be used to solve this problem. Using high-quality proxy IP services can help users assign an IP address to each account, achieve account association prevention, effectively reach the target market segment, and thus ensure the smooth operation of cross-border e-commerce business.

2. Protect secure access to real identity

Many times when users visit some special websites, some computers can access them, but some cannot. This is because when accessing, the other party's server will detect the user's IP address. If the IP address is in the list of public data allowed to be accessed, the user's access request will be directly rejected. This problem can be solved by using a proxy IP. Users can switch to the IP address of the corresponding region to protect their real identity for secure access, so as to bypass the account-related public data collection and ensure their own information security.

3. Efficient data acquisition

Usually when users want to do market analysis, they need to analyze other people's marketing strategies, so they need data from other merchants. At this time, proxy IP is needed to help crawlers obtain data information, so as to achieve efficient and anonymous acquisition of competitor product information, so as to improve the shortcomings of their own products.

4. Quickly switch IP addresses

If you do not use proxy IP to directly crawl competitor data, it is certainly feasible, but it is easy to be detected by the target site and allowed to collect public data. Through proxy IP users can rotate IP addresses, and each access request is sent through a different IP address. This fast switching of IP addresses can help the crawler run smoothly and crawl data efficiently.