Many friends found out when playing Douyin why other people's videos have so many likes, and the content and format of the two people's videos are similar. The same is true for Tiktok. Many netizens say that the works on Tiktok are very popular, but some netizens also said that the same type of video, similar editing techniques, still have higher likes and playbacks. Why is this?
The editor will show you how to maintain an account for Tiktok's American site? The ultimate guide on how to operate Tiktok.
What is account maintenance?
By improving the verticality and initial weight of your account through a series of operations, Tiktok will give you more playback volume. The higher the playback volume, the more likes and attention you will get.
So maintaining an account is crucial!!!
So what dimensions does Tiktok use to detect whether an account is normal? The answer is that Tiktok will use algorithms to detect your likes, completion rate, comments, reposts, and followers to determine the weight of your account. Is it a normal person's behavior?
1. Basic Account Settings
1. Use a fixed node IP, preferably a pure and exclusive static residential IP
2. The account performs well, binds an overseas number, replies to private messages, and interacts.
3. Add overseas contacts to your phone's address book and access the address book using a unified account.
4. You should download as many overseas APP applications as possible on your mobile phone, log in with your email, and if you have friends on Facebook, also authorize TikTok to read your Facebook friends.
2. Account Tags
The purpose of account tags is to make your account more professional. TikTok is a cold machine algorithm that will read your content repeatedly, and then push your work to users in related fields or with related interests and hobbies. Here you can refer to the mechanism of a certain article and a certain sound. In the early stage of resume account tags, generally use the search method to find about 20 benchmark accounts. The selection of benchmark accounts can be based on introduction, positioning, cover, music, theme, link and other dimensions.
3. Account Information Settings
The avatar and username of the Tiktok account should be related to the account theme. The higher the relevance, the better. The more accurate, the better. The account homepage introduction should be a text introduction to guide users to follow (the core output is where my value is, and what you can get by following me). Do not use Chinglish in the description, but use as many English abbreviations as possible, and add relevant emoticons.
IV. Account Works
When describing a work, you should try to arouse user interaction through titles, subtitles, arrows, comments, etc.
You need to understand what the point of your video is?
When editing, you should try to magnify the essence of the video. The first five videos are generally between 6 and 10 seconds. A short time will give you more time to get the completion rate, and increase the weight to reach the second traffic pool; at the same time, you must choose the right tags, and we choose tags with a large number of views; here you should note that the titles of the first five works are not the most important, and the traffic brought by the tags can break through 0 fans.
Pay attention to achieving these four indicators:
1. Completion rate
2. Comment rate
3. Forwarding rate
4. Like rate
1. Find the source of your own work, whether it is Douyin, Kuaishou, Bilibili or similar types, you can follow big or small accounts, and watch more popular content on TikTok.
2. The core of video processing, in addition to the techniques of changing its appearance, is the content (it must be fast). The following are some recommended categories.
Hot topics: pets, beauties, luxury cars, makeup, drama, dancing, comedy
Cold fields: fishing, construction, house decoration, kung fu, curiosity, trickery
Others: plot, comedy, pets, architecture, curiosity, etc.
3. Use labels, subtitles, arrows, and comments to guide users to finish reading or trigger interactions.
1) Tags to facilitate system classification recommendations
2) Title, attract the audience and guide users to finish reading. It is best to have a one-sentence copy, e.g. "Be sure to read to the end" (don't forget to translate)
3) Interaction in the comment area can increase the activity of the account
4) Vertical: Don’t do everything, focus on vertical content
5) The copy should be concise and clear, and preferably interactive.
6) Don’t look for video material with human voice. It’s best to look for video material with only pictures, which can be understood without listening to the sound. The initial video should be controlled to about 15-20 seconds to achieve the optimal completion rate.
5. Learn to apply the creativity, themes, and copywriting of popular videos
You need to prepare yourself with sufficient sources of works. If you have the ability to create your own works, then the script should be the core of your attention. However, for most novices, my suggestion is to copy and paste. Find your source of works through certain audio, certain hands, certain websites, etc. You don’t have to deliberately choose large or small ones. Anything in the relevant field is fine. Although there are not many people copying works at present, some large works are still prone to repeated copying.
For works that are being moved, the beginning and the end should be cut off, basic things such as watermarks should be removed, and background music should be replaced as much as possible, but the most core content lies in the theme of the work.
6. Learn to use the data analysis function that comes with your account
The next step is to monitor and analyze the data of the published works, especially the active time, videos, and music. The analysis report of these data is very helpful for the development of your account.
7. When posting works, you should @ the relevant account
But if we draft a title, choose the right music and tags, it is enough to publish at a normal level. But if we want to go a step further, we can choose to @ related accounts under the comments of the work or after the title copy. The related accounts here refer to the top or traffic celebrities or some benchmark figures in the relevant industry. This will help us get more exposure and traffic.
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