Live streaming is one of TikTok's most important monetization methods. However, you must be fully prepared before starting the live broadcast, especially for novices. Understanding the TikTok live streaming mechanism can better complete the live broadcast process!
Today, let’s talk about the TikTok live streaming mechanism. For those TikTok newbies who are ready to start live streaming, let’s take a look!
- Broadcasting conditions
There are two conditions that need to be met to start live streaming on TikTok:
Number of fans ≥ 1000
· The anchor must be at least 16 years old
The account type will not affect the live broadcast function, which means that no matter whether you are a personal account, a creator account, or a corporate account, you can start broadcasting on TikTok as long as you meet the above conditions.
In addition, users who are 18 years of age or older can also receive virtual gifts in the live broadcast room and obtain additional income.
- How to start broadcasting?
TikTok live streaming does not require complicated operations. It is recommended that novices start live streaming with their mobile phones after obtaining live streaming permissions, and then upgrade the equipment step by step. The specific operation method is as follows:
1. Log in to TikTok and click the "+" at the bottom of the screen
2. Select the "LIVE" option on the far right of the navigation bar at the bottom of the page
3. After editing the live broadcast room page, click "Go Live" below to start broadcasting. There are a few key points to note:
Choose a high-quality picture that can attract users' attention as the cover, which can be your logo or a photo of the live broadcast, etc.
The live broadcast room can have a long title of 32 characters. It is recommended to embed some popular tags related to yourself in the title.
You can click the second icon in the upper right corner of the page to add appropriate filters to beautify the live broadcast screen.
Once you start the live broadcast, you can also flip the camera, add effects, filter comments, and add administrators (similar to the functions of Tik Tok). To exit the live broadcast, press the "X" in the upper left corner of the screen to stop recording.
- 10 details to improve live broadcast effects:
1. Time period
To do live broadcast, you must definitely seize the prime time when users are active. For example, the active time period for users on the UK site is from 2pm to 11pm local time, so sellers can start broadcasting from 9pm to 6am Beijing time.
It is recommended that sellers conduct more tests in the early stages to find out which days of the week and time periods users are more active, and then fix the frequency.
2. Live broadcast duration
There is no time limit for TikTok live broadcasts, and a single live broadcast is recommended to be no less than 2 hours. Of course, it is still necessary to analyze user habits through continuous testing, such as how long after the start of the broadcast the peak period usually occurs, so as to facilitate the subsequent adjustment of the live broadcast rhythm.
3. Trailer video
It is recommended to release a video before the broadcast to announce your broadcast time and live highlights. On the one hand, it allows interested users to lock in the live broadcast room in advance. On the other hand, if a user sees this video after the broadcast, they will also see a special icon to guide the user to the live broadcast room.
4. Lighting
Reasonable lighting can increase the clarity of live broadcasts and create a more high-end atmosphere. Newbies can first purchase some basic lighting equipment, such as ring fill lights, and then slowly upgrade to professional lighting.
5. Sound
The live broadcast room needs to be quiet and free of noise. It is recommended to equip the anchor with sound receiving equipment such as a bee/microphone, and ensure that the equipment can be used normally before the broadcast so that users can hear your voice clearly.
6. Network environment
A stable network environment is crucial to the success of live streaming. Before broadcasting, you must conduct inspections and tests to prevent freezes and disconnections.
7. Shooting angle
Too much movement can result in a shaky (and dizzy) live streaming experience, so adjust the camera angle and stabilize it before going live.
8. Live broadcasting techniques
There is no need to memorize a script for live broadcasting, but it is recommended that novices prepare their speech in advance, including welcome speech, retention speech, interaction speech, sales promotion speech, order placement speech, closing speech, etc. You can use cue cards to write down the key points and ensure that the live broadcast can proceed smoothly.
9. Live Interaction
The anchor should pay close attention to the audience's messages, answer their questions, maintain real-time interaction with fans, and avoid "self-entertainment". You can prepare some lucky draws or interactive games to liven up the atmosphere.
10. Live broadcast room management
Operators need to pay attention to the dynamics of the live broadcast room. They can set keywords in advance to filter out bad comments. If they find viewers who are trying to lead the trend, they must also take corresponding measures in time to maintain the live broadcast room environment.
11. Playback function
Turn on TikTok's live playback function before broadcasting. The playback video is valid for 90 days. After the broadcast, it is recommended that you download the video as soon as possible. On the one hand, it is convenient for review, and on the other hand, you can edit the best clips as short video materials for secondary dissemination.
- Live broadcast replay
Reviewing after the live broadcast is an essential action. Reviewing includes data review, process performance review, anchor status review, etc. No matter how late it is, you must summarize the live broadcast: what was done well, what key points were not mentioned, what links were wrong, etc. Only by constantly summarizing can you grow quickly!
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