How to use Tiktok's independent website? These skills are essential, especially pay attention to preventing association

Unlike e-commerce platforms such as Amazon and AliExpress, we need to attract traffic to our independent website by ourselves. We also need to set up marketing activities by ourselves, and we need to handle a series of issues such as payment by ourselves.

Independent station "traffic diversion"

First of all, the independent website itself does not have traffic. If you want to improve the conversion rate, you have to cleverly use the trick of attracting traffic from outside the website, and TikTok happens to be a huge traffic pool. We can hang the independent website link on the homepage of tiktok, and introduce TikTok users to the independent website through the link, and TikTok's traffic will also flow into the independent website. This method is the most common way to attract traffic to the independent website.

So how do we play it? There are some tricks here. It is not possible to achieve the desired results by simply attaching a link to an independent website to an account. Currently, the user tags of Tiktok are not as accurate as those of Douyin, because Tiktok registration does not require real-name registration like in China, and you can register with a simple email address.

Tiktok batch operation

This will lead to a deviation when Tiktok draws user portraits for users. The solution to this problem is simple: we sellers who run independent websites can register as many Tiktok accounts as possible to form a matrix and filter out our target customers.

However, when we register and operate Tiktok accounts in batches, we must pay attention to the issue of account anti-association. You can use the AdsPower anti-association browser to log in to Tiktok accounts in batches. It can create multiple unrelated browser environments and disguise real browser fingerprints, effectively avoiding the platform detecting duplicate fingerprints when we log in to multiple accounts, thereby determining that our accounts are associated.

Especially the professional TikTok account team should pay more attention to the anti-association problem, because from the initial registration, filling in the basic user information, to the network IP, browser fingerprint and your online behavior habits. These may be the factors that cause your account to be associated. Of course, these can be solved through the AdsPower anti-association browser.

Tiktok "traffic diversion method"

In addition, I also roughly counted several mainstream ways that Tiktok draws traffic to independent sites:

1. Comment area traffic

Independent website sellers can search for popular videos related to their stores or products on TikTok and post some comments in the comment area of ​​the video. The more popular the comments are and the more they are ranked, the easier it is for other TikTok users to see them. By posting some comments that users are interested in, there is a certain probability that users will click on our homepage and then enter the independent website from the link on the homepage. Although this method has an extra step in attracting traffic, it is simple to operate and the accuracy of traffic is very high.

2. Live streaming

When independent website sellers introduce products on Tiktok live broadcast, they must pay attention to interaction with users, reminding them to click on the link, and the link should be as short as possible, or written on a piece of white paper to guide them to enter the URL, thereby directing traffic to the independent website. Most of the people who watch the live broadcast are those who are interested in the live broadcast content, with more potential consumers and higher conversion rates.

3. Tiktok advertising traffic

This method requires sellers with certain advertising experience and a certain amount of investment, so it is generally not recommended for novices. Independent website sellers can place ads on TikTok, including splash ads, information flow ads, and super first ads, and can also participate in challenges, etc.