Nowadays, TikTok is developing rapidly overseas, and many friends are eager to try it. Recently, TikTok's overseas short dramas have become popular in Europe and the United States, reaching an astonishing scale. Today, let's talk about TikTok content production.
Short dramas are currently in the early stages of development. A large number of short drama companies are going overseas, including online literature manufacturers: China Online, New Reading Times, China Literature Group, etc., as well as short video platforms: Kuaishou, Douyin, iQiyi, etc. and other developers. Some short drama companies have achieved certain results. For example, ReelShort, a subsidiary of China Online, has a monthly revenue of more than 5 million US dollars in the US market. In addition, everyone can clearly feel the heat of the market recently, and various service providers and media are promoting short dramas going overseas.
Started in China, became popular all over the world, the next short drama version of Netflix is coming soon
Chinese short dramas are rapidly gaining popularity, with an output value of nearly 100 billion in a few years. These contents are not only on Douyin. There are many free short drama contents on short drama platforms such as WeChat, Video Account, Kuaishou, etc. Overseas marketing platforms are not limited to TikTok. If you look closely, you will find that from YouTube to TikTok to Instagram, hundreds of millions of consumers are watching various Chinese dramas such as "Don't Think of Assassinating My Lady", "The Only Daughter Has Not Seen", "Fated To My Forbidden Alpha", "Never Divorce a Secret Billionaire Heiress", etc., and are also looking for more short and exquisite short drama content through "short drama", "short drama", "micro drama", "micro drama", "Short TV", etc.
Meet the needs of watching in fragmented time. In the Internet age, people's pace of life is getting faster and faster, and fragmented time is increasing. The length of short dramas is usually less than 3 minutes, which is very suitable for watching in fragmented time.
Satisfy people's psychological needs. Short plays usually focus on love, family, friendship and other emotions, which can arouse people's emotional resonance. Of course, they are more to satisfy people's fantasies, mostly domineering CEOs, sons-in-law, beauties falling in love with rich boys, boys accidentally getting peerless secrets, and other common routines of online cool articles. The cool article mode, with twists and turns in the plot and brisk rhythm, gives people a hearty pleasure. This satisfies people's psychological needs for excitement and relaxation in their busy lives.
The production cost is relatively low. The production cost of short dramas is usually much lower than that of long dramas, which provides more opportunities for small and medium-sized production companies.
The popularity of short drama videos is the common expectation of content providers, platform providers and users.
The plot is short and compact, with a strong sense of rhythm, and there are many exciting points and reversals every minute. The scene and interaction are excellent;
Short drama content is high-quality PGC content for algorithm-recommended platforms, which increases the user's stay time on the platform, and the platform will provide traffic support
Currently, the overseas market is blank and there is a great sense of novelty.
The popularity of short dramas + the platform's retention needs + the blank market overseas, these major factors will contribute to the vigorous development of the overseas short drama market.
In this article, we will delve into various aspects of short drama content export – video production, and show you how to use domestic content + video localization tools to gain traffic overseas. I believe this method will bring you new ideas and take your content and fans to a new level. The following is the most comprehensive analysis of the overseas short drama production strategy, and we hope you can become a master as soon as possible!
By observing more effective short drama accounts, we can see that the account types, content production methods and release rules of "short dramas going overseas" are very effective and replicable. Specifically: find short dramas with explosive plots, operate accounts according to the dimension of dramas, strengthen localized content production and maintain a high release frequency. Through this storytelling structure, each short drama account can reach tens of thousands or even hundreds of thousands of subscribers within a few weeks or months. Let's break down each part carefully.
1. Find a skit with an explosive plot
To capture your audience’s attention on TikTok, you need to master the art of the explosive short video. With an average attention span of only 1-4 seconds on platforms like TikTok, it becomes more challenging to stand out. The first rule of short videos going global is “explosive plot.” In order to attract your audience and get the viewing time you need, you must start with “explosive content.” Reelshort, which has hundreds of thousands of followers, also uses a similar strategy.
1.1 What is an explosive plot?
"Generally speaking, dramas that combine popular elements such as revenge, time travel, sadomasochism, and sweet love, as well as those that are close to pornography or violence, will become popular." These plots also vary from region to region. For example, female-oriented short dramas with love as the main theme are universal in all regions. Specifically, in Europe and the United States, the male protagonists are mostly CEOs, heirs to wealthy families, powerful Alphas, werewolves, and vampires, and the female protagonists are mostly independent and self-reliant female protagonists, because European and American female audiences prefer this. On the contrary, the complexes with crying and sadomasochism should be deleted. The popular themes in Southeast Asia are mostly bitter sadomasochism, mother-in-law and daughter-in-law battles, etc., while South American regions such as Brazil prefer gangsters.
1.2 Where can I find skits with explosive plots?
The short drama content in mainland China is highly competitive worldwide, and is in a leading position in terms of production level, subject matter, and audience groups. Therefore, if you want to create a short drama account on TikTok, it is a very wise choice to learn about and obtain the latest short dramas from Douyin, Kuaishou, WeChat Video Account and other platforms in mainland China and distribute them overseas.
Specifically, you can do this through the following steps:
1. Search for relevant short drama tags on platforms such as Douyin and Kuaishou, such as "short drama", "micro-film", "drama", "suspense", etc., to find the short dramas that interest you.
2. Check the number of comments and likes on these skits to get an idea of how popular they are.
3. Contact the creators of these skits, obtain authorization and distribute them to TikTok. If you are copying their content, please be careful to remove duplicates from the video.
When choosing domestic short plays, you can consider the following factors:
· Subject matter: You can choose subjects that suit the preferences of overseas audiences, such as romance, comedy, suspense, science fiction, etc.
Production quality: The production quality of the short play should be high, with clear pictures, smooth plot and natural acting skills of the actors.
Audience: You can choose a short play that has a certain degree of popularity, which can more easily attract the attention of overseas users.
By following these guidelines, you can effectively obtain content from the skit market in mainland China, and successfully publish it to your account on TikTok after localization. As for the content published overseas, we can also see from the following screenshots that they are very attractive, and there are many users who are constantly looking for the next one: next please, next part, next, next pls…
There are many benefits to operating a TikTok account based on the series dimension. This is similar to how we usually create IP personalities, and can bring high fan conversion and continuous content viewing.
A stable fan base can be formed. Serial dramas have a certain degree of continuity and integrity. By watching serial dramas, the audience can form an understanding and good impression of the account, thus becoming a stable fan base.
· It can improve the stickiness of the account. Continuous episodes can generate continuous viewing interest among viewers, thus increasing the activity and stickiness of the account.
· It can reduce operating costs. Operating accounts according to the series dimension can reduce the workload of operators and reduce operating costs.
It is highly recommended that when operating an account on TikTok, you should publish the skit content neatly and orderly according to the episodes of the skit.
3. Strengthen localized content production
The short drama content released to TikTok must be localized, as follows:
1. Cultural adaptability: When choosing skits, consider their cross-cultural communicability. While certain skits may be extremely popular in mainland China, this does not mean they will be equally popular in other cultural settings. Choose stories that have universal appeal and are easy to understand.
2. Language and subtitles: Considering TikTok’s international audience, adding subtitles to the skits in English or other languages will help expand its audience reach.
3. Music and dubbing: Since the copyright status of different music is different in some countries, it is necessary to reconsider the copyright of music and localized dubbing in each country when distributing it to TikTok.
4. Maintain a high publishing frequency
We firmly believe that TikTok is a platform that needs continuous content supply. The consumption of short video content is faster than that of general platforms, so more, faster and better content can get very good traffic on TikTok. We counted 42 good short drama content accounts operating on TikTok. Most of the accounts are from mainland China. They all maintain a high release frequency and have obtained good playback and fan subscription numbers. The following is a partial summary of the data
Many bloggers have this experience. In China, you can carefully observe the content of accounts such as Dongfang Zhenxuan, Xiao Yangge, and Li Jiaqi. Overseas, you can look at bloggers such as Alex Hormozi and sie.ngo. They have maintained high output and high quality, and their fans are growing rapidly.
If you want to run a good short drama content on TikTok, then this methodology:
Short dramas with explosive plots + operating accounts by drama dimension + strengthening localized content production + maintaining a high release frequency
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
