Why can’t TikTok ads be delivered? How to solve it?

TikTok has become an important platform for brand promotion, but many advertisers may encounter problems with ads not being delivered when using TikTok ads. This article will analyze the common reasons why TikTok ads cannot be delivered and provide effective solutions to help you optimize the ad delivery process.

1. Common reasons why TikTok ads cannot be delivered

1. The advertising account failed to pass the review

TikTok advertising accounts must pass strict review during the registration or ad creation phase. If the advertising account information is incomplete or inaccurate, the review may fail.

Common manifestations:

• The ad status will show "Under Review" or "Rejected".
• Unable to create campaign properly.

Solution:

• Please ensure that you provide true and complete registration information.
• Make sure your ad content complies with TikTok’s advertising policies and community guidelines.

2. Advertising budget or bid is too low

TikTok ads use a bidding mechanism, and a budget or bid that is too low may result in the ad being unable to compete for display opportunities.

Common manifestations:

• The campaign failed to garner any impressions or clicks.
• The advertising background shows that the budget consumption is zero.

Solution:

• Increase your daily budget and CPC or CPM bids.
• Analyze the competitiveness of the target audience and increase investment appropriately.

3. Too narrow a focus

Audience targeting that is too precise may result in too few target people, thus affecting the coverage of advertising.

Common manifestations:

• The ad didn't get enough impressions.
• The delivery effect is not obvious.

Solution:

• Expand your target demographic by location, interest, or age.
• Use the “Automatic Audience Targeting” feature in the TikTok backend.

4. IP address issue

TikTok has high requirements for the IP address environment of advertising accounts. If you frequently switch IPs, use public proxies or low-quality IPs, the platform may identify it as abnormal behavior, thereby restricting advertising.

Common manifestations:

• The advertising account is suddenly blocked or restricted.
• The advertising background operation is abnormal.

Solution:

• Use Kookeey residential proxy IP : Kookeey provides real and stable residential IP, which can simulate the real environment of the target country and effectively avoid the risk of being blocked due to IP abnormalities.

5. Advertising materials or copy do not meet the requirements

TikTok has strict requirements for ad creatives, including content quality, size ratio, and video length. If the ad creative does not meet the requirements, it may be rejected.

Common manifestations:

• The ad status shows "Rejected".
• The ad failed to reach the review stage.

Solution:

• Check whether the video clarity and ratio meet the requirements (a 9:16 vertical screen ratio is recommended).
• Avoid using material that is sensitive or violates our Community Guidelines.

2. Specific steps to solve the problem of TikTok advertising

1. Check your account and ad settings

• Make sure your account has completed real-name authentication and submit the necessary information.
• Make sure your ad content and target audience comply with platform policies.

2. Optimize the network environment

• Use Kookeey residential proxy IP to ensure that the operating environment is authentic and reliable.
• Avoid frequently switching IP addresses or operating on public Wi-Fi.

3. Improve the quality of advertising materials

• Create high-quality, highly engaging videos that follow TikTok creative best practices.
• Include engaging CTAs in your copy (like “Download Now” or “See More”).

4. Adjust advertising strategy

• Increase your budget and bids to ensure your ads are competitive enough.
• Test different audience targeting to optimize your ad reach.

5. Communicate with TikTok customer service

If the problem persists, contact TikTok advertising platform customer service in a timely manner, explain the specific situation and seek help.

3. Advantages of using Kookeey proxy

Kookeey residential proxy IP can effectively solve the problem of TikTok advertising not being able to be delivered, especially in terms of IP management, it has the following advantages:

• Real residential IP : Simulate the real user environment of the target market to avoid being blocked due to IP anomalies.
• Stable connection : Provide high-quality proxy services to ensure smooth operation of advertising accounts.
• Multi-region support : Easily switch to the network environment of the target country for advertising, and improve the approval rate of advertising.

Summarize

There are many reasons why TikTok ads fail to be delivered, which may involve account review, budget setting, IP issues or material requirements. By optimizing account settings, improving material quality, adjusting delivery strategies, and using Kookeey proxy IP to optimize the network environment, the success rate of ad delivery can be significantly improved.