For content creators or brand companies with cross-border intentions, YouTube has become the most worthy platform for investing in monetization and marketing plans due to its huge potential audience base and commercial value.
According to statistics, 98% of Americans visit YouTube every month, and nearly two-thirds visit it every day. However, YouTube is far from being oversaturated, and if you are looking for exposure channels for your brand, now is the best time to open a YouTube channel.
Here are some beginner tips on how to get more views/subscriptions to achieve your marketing/monetization goals. Read on!
1. Youtube operation tools
If you want to do your job well, you must first sharpen your tools. Operation tools are particularly important. Here are some commonly used tools in oil pipeline operations:
1. Fingerprint browser
The premise of YouTube account security is to have a stable and secure network environment. Operating an account in a stable and independent IP and device can effectively prevent the account from being restricted and blocked due to abnormal environment, and ensure that the account will not be affected by the unknown behavior of others with the same IP; the gameplay of multi-account operation requires batch security management of accounts. Fingerprint browser can open multiple browser environments and is equipped with its own exclusive ISP residential IP. It can operate multiple YouTube accounts in batches at the same time, which not only prevents the association between accounts, but also provides a safe and independent browsing environment for each account, reducing operational risks.
2. Kookeey
IP is an important factor in account development, and a good IP is a stable account. Kookeey is an overseas proxy provider that provides static and dynamic data center proxy IPs/ISP residential proxy IPs. It focuses on pure and exclusive enterprise-level proxies with high anonymity and security. It can be integrated into various fingerprint browsers or devices to ensure account security.
3. Tubebuddy
TubeBuddy is a free browser extension that can be installed on Chrome or Firefox. It is mainly used to query and analyze popular keywords, helping you select and judge tags to improve the accuracy of user push. This tool can not only view your own video tags, but also view other people's video tags. When you see tags related to your video, you can add them to your own video.
4. Social blade
Socialblade is a data capture and analysis tool that can analyze platforms including YouTube, FB, TikTok, Twitter, ins, etc. You can use this website to view the rankings of various YouTube channels, or view channel rankings by country/region. You can also view detailed data of a channel, including subscriptions, playbacks, revenue, etc.
2. Youtube operation strategies and techniques
In addition to the most common production of high-quality content and graphics, YouTube operations require some tips to refine your operations:
1. Matrix operation, building community
Matrix operation is to maximize the audience, improve content dissemination efficiency, and intercept more traffic, but it is necessary to do a good job of account anti-association and batch management to effectively improve efficiency. At the same time, matrix operation can cooperate with high interaction to build a community. Producing high-quality content is the key to attracting audiences, and increasing interaction can effectively increase conversion rates. YouTube is a social platform. Properly increasing fan interaction can improve credibility and fan stickiness. Multi-account operations can cooperate with each other to complete a more efficient community building plan.
2. SEO
(1) Use relevant keywords in the video title
Keep keywords in your content titles short. Studies have shown that video titles under 10 words perform best in YouTube search results, and more importantly, the goal for title length is a maximum of 60 characters, or 8-10 words (with spaces).
(2) Use relevant keywords in the video description
Keywords are important in your description for the same reasons as above. Use 1-2 keywords to specifically describe your video in the first few lines.
(3) Links to important information in the video description
Use the rest of the description field to introduce viewers to you, your business, and link to your other platforms. High-quality and rich backlinks can also provide SEO optimization.
(4) Set channel tags
Channel keywords are like general tags for your channel, telling YouTube what your main topic is. The title and description of each video are even more important for overall YouTube SEO.
(5) Use playlists
YouTube playlists can help you rank higher in search results because users are more likely to move on to watch the next video, which increases your overall views and watch time. You can add videos from other creators to your playlists, group videos by theme, or keep specific series together.
3. Vertical content
Keep your account vertical, rather than posting one about food and another about skin care. This will make it difficult for YouTube to label and accurately push your account. And make sure your content output has a consistent release schedule. Consistency is more important than frequency. If you can only make a video every two weeks, that's fine. Sticking to a certain frequency of content distribution is more conducive to account development.
4. Make good use of chapters/timestamps
Video timestamps (also called chapters) are clickable links that allow viewers to skip to a certain point in the video. They can help viewers understand the key points of your content in a short period of time.
3. Final Thoughts
After reading this article, are you ready to start and grow your YouTube channel? I hope this sharing will be helpful for your cross-border promotion. Welcome to leave a message to communicate with me for more cross-border records!
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