How to create a LinkedIn business card for brand promotion?

Standing out online is no easy feat. Not only are there more platforms, algorithms, and content types than ever before, but there are also more businesses vying for attention. According to statistics, more than 2.7 million companies post on LinkedIn every day.

Strategy is important, especially in the world of LinkedIn marketing. Here are some tips for LinkedIn marketing strategies that will get your brand noticed, followed, and loved!

1. Why is LinkedIn promotion important?
With over 950 million users, LinkedIn is not only the world’s largest professional networking platform, but it is also known for having a more engaged and affluent user base than other social media platforms.

This makes it an ideal platform for businesses and professionals to build their brand, generate leads, and establish thought leadership in their industry.

2. 9 Best Practices and Tips for LinkedIn Promotion
1. Matrix account establishment

If you want to promote your brand on LinkedIn, then first you must have a durable, stable and secure LinkedIn account, preferably more than one. After all, multiple accounts not only help to open up more customer traffic, but can also be used within the matrix to build a brand image, which is more conducive to risk diversification.

Account security is particularly important. The LinkedIn platform is relatively strict in detecting account IP and environment. If an account is in an unstable/insecure IP for a long time or switches devices frequently, it may be considered as an abnormal account and be blocked. Therefore, you need to use a fingerprint browser such as Maskfog. Each environment is equipped with an independent device IP. Multiple members can work together without worrying about frequent IP changes, which is safer and more secure.

2. Set clear goals

As with any marketing strategy, it’s important to set a clear goal for your presence on LinkedIn. This goal could be to increase brand awareness, generate website leads, or drive traffic to your website. You can specify goals based on the platform’s tone:

Here are some of the ways people use LinkedIn:
Keep up with news and current events: 29.2%
Pay attention to or research brands and products 26.9%
Post or share photos or videos 17.7%
Looking for interesting or entertaining content 13.8%
LinkedIn is also the social network most commonly used for recruiting and the top platform for B2B lead generation.

3. Optimize your profile and pages

Whatever your goals, make sure you have a complete LinkedIn page that takes advantage of all relevant tags and sections. For larger businesses, Showcase Pages can serve as an extension of your main business page to highlight specific business units, brands, or initiatives. For example, if you have a campaign to launch or important resources to highlight, creating a Showcase Page can help draw attention to it.

4. Share valuable content

LinkedIn is all about networking and connections, so it’s important to consistently share valuable content. This content can be blog posts, articles, videos, images, or even curated content from other sources. The key is to provide value and insights to your audience, not just promote your products or services.

Some tips for creating and sharing valuable content on LinkedIn include:

Use eye-catching visual elements such as images, videos or infographics to share relevant industry news and trends. Interact with other users’ content through comments and likes. Use hashtags to reach a wider audience.
5. Know your audience

LinkedIn's user composition is different from other social platforms. LinkedIn users tend to be older and have higher incomes.

To understand who your specific audience is and what kind of information they are looking for from your LinkedIn page. LinkedIn's built-in analytics are a great way to find your specific audience. In the "Visitors" and "Followers" panels, you can see the industries your followers are in, their job titles, and their locations.

6. Focus on maintaining customer relationships rather than immediate conversions

LinkedIn is more about social selling than social commerce. As mentioned before, it is a top brand for B2B lead generation. It is the perfect platform for making and nurturing connections that, over time, will lead to sales.

But it’s less effective as a platform for casual purchases. When people are looking for the latest trendy item, they don’t go there to buy it.

So, rather than trying to sell directly on LinkedIn, focus on building relationships and credibility. Reach out when you see an opportunity, but offer expert advice rather than a hard sell. When the time is right for buyers to make a purchase, you’ll be at the top of their minds.

That is to say, on this platform, it is more helpful to find KOL (key opinion leaders) or brand cooperation.