How to use dynamic proxy to verify the effectiveness of Shopee ads

In cross-border e-commerce operations, Shopee, as one of the largest e-commerce platforms in Southeast Asia, has attracted many sellers and brands to promote their products on its platform. However, verifying the effectiveness of advertising and ensuring that it can accurately reach the target audience in the target market is the key to successful advertising. This article will introduce how to use dynamic proxy to verify the effectiveness of Shopee advertising, helping advertisers optimize marketing strategies and improve advertising effectiveness.

Why should you verify the effectiveness of your Shopee ads?

The effectiveness of advertising is related to whether the advertisement can successfully attract potential customers and convert them into actual purchase behavior. Verifying the effectiveness of advertising can help merchants understand the following points:

1. Whether the advertisement is successfully displayed to the target audience : whether the advertisement can be accurately displayed to the target users based on the geographical location, audience preferences, etc.
2. User behavior after advertising : whether it can attract users to click on the ad, further enter the product page, and even complete the purchase.
3. Competitor analysis : Understanding competitors’ advertising strategies on the Shopee platform can provide data support for optimizing your own advertising.
4. Advertising cost optimization : By verifying the effectiveness of advertising, we can reduce ineffective placements and lower advertising costs.

How does dynamic proxy help verify the effectiveness of Shopee ads?

Using dynamic proxies, especially residential IP proxies, can help advertisers access the Shopee platform from different geographical locations and devices, simulating the behavior of real users, thereby verifying the display effect, exposure rate and conversion rate of advertisements. The following are the main functions of dynamic proxies:

1. Simulate visits from different geographical locations : Shopee advertising is often based on different target markets. For example, for ads in countries such as Malaysia, the Philippines, and Indonesia, using dynamic proxies in different countries can help advertisers check whether the ads are displayed correctly in different regions.
2. Avoid IP association and restrictions : By using dynamic proxy, you can avoid triggering restrictions on the Shopee platform due to multiple visits from the same IP address, ensuring that each visit is as if from a different user, effectively testing the advertising display effect.
3. Data capture and analysis : Dynamic agents can help advertisers capture relevant data from the Shopee platform, such as ad impressions, click-through rates, product conversion rates, etc., so as to analyze the effectiveness of ads and understand which ads perform better in specific markets.
4. Competitor advertising verification : Through proxy IPs in different regions, advertisers can visit other region pages of Shopee to view competitors’ advertising and make horizontal comparisons, so as to develop more competitive advertising strategies.

Steps to verify the effectiveness of Shopee ads using dynamic proxy

1. Choose the right dynamic proxy service

First, choose a dynamic proxy service that provides global coverage to ensure access to all of Shopee's target markets. Dynamic residential proxy services such as Kookeey provide clean residential IPs from multiple countries, which are suitable for verifying Shopee advertising effectiveness. When choosing a proxy, make sure the IP pool is large enough to prevent the IP from being frequently used and triggering a ban on the platform.

2. Set up the proxy environment

Use the proxy tool to set the IP address of the dynamic proxy to ensure that you can switch between different countries. Generally speaking, the proxy tool will automatically assign the IP, but you can also manually select the country or region you need. The specific steps are as follows:

• Open the proxy software and select the "Dynamic Residential Proxy" option.
• According to the area where the advertisement is delivered, select the IP address of the corresponding country.
• After the configuration is complete, ensure that all Shopee access requests are made through the proxy.

3. Simulate users to access the Shopee platform

After setting up the proxy, start simulating users from different regions to access the Shopee platform to check the advertising display effect. Focus on verifying the following items:

• Whether the ad is displayed : Whether the ad is displayed to the target users as planned in the specified area.
• Ad placement : Whether the ad placement on the page is as expected.
• Ad clicks : Try to click on the ad and record the user behavior path after the ad is clicked, such as whether the user enters the product page, whether to perform subsequent operations, etc.
• Ad loading speed : Check the speed at which ads load to ensure that users can view ad content smoothly.

4. Collect and analyze data

Using dynamic proxies, the following key data can be collected through crawlers:

• Impressions : Whether the number of ad impressions is consistent with the delivery plan.
• Click-through rate : Whether users click on your ad as often as expected.
• Conversion rate : whether users make purchases or other targeted actions after entering Shopee from advertisements.
• Competitor analysis : View competitors’ advertising in different regions and compare the advantages and disadvantages of your own advertising.

By analyzing these data, advertisers can optimize advertising content, adjust delivery strategies, and improve advertising effectiveness.

5. Optimize advertising delivery

According to the agent verification results, if you find that the display effect of your ads in certain areas is not ideal, you can optimize it in the following ways:

• Adjust advertising budget : Allocate more budget to markets with better performance and reduce advertising spend on invalid clicks.
• Modify ad copy or materials : Adjust ad content for different markets to make it more in line with local user preferences.
• Optimize user conversion paths : If the user conversion rate is not high after clicking on the ad, you can check issues such as the loading speed of the product page and content display and make optimizations.

Precautions

• Avoid abusing proxy IPs : Although dynamic proxies provide a variety of IP addresses, frequent changes of IPs or large-scale data capture may attract the attention of the Shopee platform, resulting in IP bans or advertising account restrictions. Therefore, it is recommended to use proxy tools reasonably and keep each operation natural.
• Ensure the quality of the proxy IP : Choose a residential IP proxy that provides high anonymity to avoid the ad verification process being identified as fake traffic by the platform.

in conclusion

Using dynamic proxy to verify the effectiveness of Shopee ads is an important means for advertisers to optimize their marketing strategies. By simulating user behaviors in different regions, advertisers can monitor the advertising display effects in real time, optimize the delivery strategy, and improve the advertising conversion rate. In this process, choosing the right dynamic proxy service and making reasonable use of IP resources will help advertisers achieve more success in the global market.