[Recommendation] How to choose overseas social media marketing? 2024 comparison of cross-border e-commerce social media platforms

Social media marketing is an essential part of cross-border e-commerce. Both individual sellers and overseas companies have begun to focus on this track. Many people believe that social media marketing can not only enable international trade, but is also a prerequisite for overseas B2B and B2C transaction models. Choosing the right social media platform and doing a good job of brand positioning are the early exploration paths of cross-border e-commerce.

In the digital age of the Internet, popular mainstream media platforms include Twitter, Tiktok, YouTube, WhatsApp, Facebook, Telegram, Instagram, etc. Through actual testing and comparison, the following more practical platforms are selected. You can consider choosing according to product selection, user portrait, country, practical functions, etc.

Ins measured advantages:

① Suitable for visual marketing and advertising, Instagram's advertising coverage exceeded Facebook in 2022. The visual effects of creative videos and advertising make it easier for users to generate consumption desire.

② Targeting young consumers, it is more suitable for businesses whose business target groups are young consumers. The shopping desire of young people on Instagram is higher than that of other age groups, which attracts more attention from young people.

③ The operating efficiency of commercial accounts is relatively high. The average monthly growth of fans of Inst commercial accounts is about 1.69%, and shopping functions are provided to complete sales and promotions on the platform, simplifying business processes.

ins practical functions:

– Instagram Live (live broadcast), consumer interaction + product display

– Posting on PC webpage, more convenient operation and editing

– Snap Shopping, a sticker that shows clicks and links to products

– Product labels, the information displayed in the product pictures can be marked more intuitively

– Digital collections, a new type of NFT digital marketing that fits modern technology

Twitter's measured advantages:

① More suitable for social interactive marketing, users can interact directly with consumers through comments, forwarding and likes. This interactive marketing method reaches consumers, transactions are quick and product feedback can be obtained in real time.

② There are various ways of commercial promotion. On Twitter, you can expand product sales channels through advertising marketing, business cooperation exposure, link cooperation, event exposure, expert cooperation and other marketing methods.

③ More suitable for novice marketing. Compared with other social media platforms, Twitter's operating interface is easier to use, especially the advertising interface is very user-friendly. The information center can easily create advertisements, and the process is relatively complete.

Twitter useful functions:

– Product preview, showing product information to fans and followers in advance

– Live shopping, users can post and discuss in real time under the live broadcast

– Store focus, you can rotate different product information on your profile

– Data analysis, Twitter can analyze the data of the homepage and each tweet

TikTok's measured advantages:

① The US consumer market is huge. According to surveys, in 2023, TikTok will have more than 30 million social e-commerce buyers in the United States. The consumer group will surge and even surpass Pinterest in 2022.

② The benefits of new marketing models. Tiktok's live streaming and short video sales can quickly introduce overseas traffic to merchants and stimulate consumers' interest in purchasing with creative publicity. Although platforms such as Amazon and eBay have been established for a long time, they are still basically in the traditional marketing model.

③TikTok’s traffic distribution is friendly to novices and is consistent with the algorithm mechanism of the domestic Douyin platform. Good video creation, creative output, and interactive social interaction can all obtain fair traffic distribution.

TikTok useful features:

– TikTok independent website, suitable for Chinese sellers to operate and sell independently, without the need for overseas warehouses to prepare stocks, and express delivery can be completed in China

– Short videos/live broadcasts are linked to the yellow cart, which allows users to stimulate their potential shopping desires while watching videos and place orders directly with one click

– Initiate challenges and topics to attract traffic. One of the hottest ways is to create challenges and topics, which can enhance the social attributes between merchants and consumers.

YouTube's measured advantages:

① More suitable for sellers with strong video content creation capabilities. With the advancement of AI and technology, more technology video creators are making great strides on YouTube. Compared with other platforms, YouTube has certain advantages in exposure and traffic generation, and its traffic is accurate.

② The platform has fewer restrictions than other platforms, has a large user base and a huge traffic pool, is user-friendly, and unregistered users can also watch videos normally. The number of monthly active and interactive users is high, which is beneficial for Google SEO rankings.

③B2B marketing advantages. Data shows that in recent years, more than 60% of B2B marketers have used YouTube and reached certain transactions. Companies can use YouTube as a product display and education and training platform to promote more effective customer cases to the audience to endorse the company.

YouTube useful features:

– Video subtitle translation function, calling Google translation engine to translate the original subtitles in real time

– Live video streaming for online shopping, the official shopping channel has been officially launched, users can attach a link to live stream and sell goods on the channel

– Link to Fourthwall Store, allowing users to connect to Fourthwall Store and batch manage content in Stuio

– Audience segmentation, view the viewing and retention of different audience segments, such as new and old viewers, subscribed and non-subscribed viewers

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Assisting global cross-border e-commerce social media marketing

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