The rise and technical conditions of Shopee and Lazada self-operated account evaluation

As mainstream e-commerce platforms in Southeast Asia, Shopee and Lazada have attracted more and more merchants and consumers. In order to get a share of the fierce market competition, many sellers have begun to adopt the method of self-supporting account evaluation to improve the exposure and ranking of their stores. This article will discuss how to conduct self-supporting account evaluation on Shopee and Lazada in 2024, and what technical conditions are required.

1. Definition of Self-supporting Account Evaluation

Self-maintained account evaluation refers to sellers using a large number of accounts registered or purchased by themselves to simulate real buyer behavior, and perform operations such as product browsing, collection, adding to cart, placing orders and evaluation on the platform, so as to improve the store's weight and ranking.

2. Necessity of self-supporting account evaluation

1. Improve store weight and ranking: Through self-maintained account evaluation, sellers can increase store exposure and traffic, improve store weight and ranking, and thus obtain more natural traffic and orders.
2. Improve product competitiveness: Self-operated account evaluation can help sellers understand market demand and competition, adjust sales strategies based on product feedback, and improve product competitiveness.
3. Reduce risks: Compared with traditional order-brushing methods, self-maintained account evaluation is more controllable and can reduce the risk of being detected and blocked by the platform.

3. Technical conditions for self-supporting account evaluation

1. Physical environment: The physical environment is the parameters of our equipment, which needs to be simulated and disguised as real local data to prevent being detected and identified by the platform.

2. IP environment: In order to simulate real buyer behavior, sellers need to provide an independent IP environment for each account. This can avoid associations between accounts and improve account security.

3. Account registration: When registering an account, you need to fill in real information, including name, phone number, email address, etc. In order to improve the security of the account, it is recommended to register with a new email address and mobile phone number.
4. Account maintenance period: After registering an account, you need to maintain the account for a period of time. During the maintenance period, you need to simulate the behavior of real buyers, such as browsing products, adding to favorites, placing orders and paying, etc. The length of the maintenance period depends on the performance of the account and the requirements of the platform.
5. Payment method: To ensure the security of your account, it is recommended to use a real credit card or third-party payment method to pay. Avoid using black cards or invalid payment methods.
6. Browsing track: Simulating real browsing track is the key to self-supporting account evaluation. Sellers need to control the browsing track of each account through technical means to ensure that the account behavior is consistent with the habits of real buyers.
7. Evaluation management: After completing the order, the seller needs to evaluate each account. The evaluation content must conform to the language habits and expression methods of real buyers to avoid false or exaggerated situations.
8. Data analysis: By analyzing the behavioral data of accounts, sellers can understand market demand, competition, and the advantages and disadvantages of their own products, thereby adjusting sales strategies and improving product competitiveness.

As an effective means to improve store weight and ranking, the evaluation of Shopee and Lazada's self-supported accounts has become the choice of more and more sellers. In order to ensure the successful implementation of the evaluation of self-supported accounts, sellers need to have certain technical conditions and security management capabilities. In the future development, with the continuous expansion of the cross-border e-commerce market and the intensification of competition, the importance of self-supported account evaluation will become more prominent.