As a large cross-border e-commerce platform, Amazon has a huge user base and a powerful global logistics system. Many cross-border merchants have chosen to join Amazon because of its global exposure and sales opportunities.
In fact, it is not difficult to open a store on Amazon as long as you have mastered the basic operational knowledge.
Newbies may not know how to start opening a new Amazon store. I will use my five years of cross-border experience to share with you the general process.
Let’s first take a look at what the preliminary preparations are?
Business qualifications: Have the authority to sell corresponding products. Individual industrial and commercial households can also settle in, but they need to meet other requirements of Amazon.
Document requirements: business license (business license can be obtained from the local industrial and commercial bureau), color copy of the legal person’s ID card, and brand qualifications of the goods sold (such as trademark registration certificate or trademark registration application acceptance notice, etc.).
International credit card: required for receiving payment and paying Amazon platform related fees.
Product compliance: The products sold must comply with Amazon's regulations and cannot involve infringing or prohibited items.
Delivery capabilities: If you choose the self-delivery model, you need to have the ability to deliver goods nationwide, or you can choose to use Amazon's logistics services (such as FBA).
After understanding the prerequisites, you can open a store and start operating it. How to start a store is also something that novices need to understand. Let’s talk about it in detail below.
Market research and product selection
Before opening a store, you must first conduct in-depth market research to find out what sells well. Before opening a store, you must first check what is popular, what people like, and what your competitors are selling. In this way, you can choose products that are likely to sell well.
Register an Amazon seller account
Go to Amazon's official website, click on the seller center, and follow the registration steps to fill in the information. When registering, you should pay attention to using Kookeey proxy IP to solve the IP problem to ensure the smooth development of the business. After the registration is completed, you can start setting the store information and product information.
Design store page and brand image
To make users remember you, the first impression is very important, just like when we go shopping, beautifully decorated stores are always more attractive. A well-designed store page and a professional brand image can increase consumers' trust. The store page should be clear and concise, highlighting the characteristics and advantages of the product.
Optimize product information and keywords
What are the selling points of your product? What are its features? It is best to have features that competitors do not have. Tell users why your product is good, just like when you recommend something to a friend, you must always explain why you recommend it. Keyword optimization, ensure that the product title, description and keywords are accurate and detailed.
Set up logistics and inventory management
Amazon can help you deliver the goods. You only need to send the goods to Amazon's warehouse, and they will help you deliver the goods to the buyer. In this way, you don't have to worry about delivery.
Promotions and advertising activities
Organize some appropriate activities to let more people know about your store and products, such as offering discounts or participating in Amazon promotions. You can also place some advertisements to attract more customers.
In general, opening a store on Amazon requires a certain amount of time and effort. By choosing the right products, optimizing store and product information, and providing good customer service, you are likely to succeed on Amazon.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
