What does Amazon cross-border e-commerce require?

1. Does Amazon need to use an overseas network?

Need to use overseas network

Sellers who open stores on the cross-border e-commerce platform Amazon are required to use the IP address of that country, especially when conducting promotions, traffic generation, evaluations and other activities.

In order to solve the problem of IP address association, many cross-border sellers have begun to use native IP, which is essential to maintain the independence of each account. Native IP refers to a fixed IP address assigned by an Internet service provider. Compared with a dynamic IP address, it is more stable and less likely to be associated. By using native IP, cross-border sellers can operate accounts stably and avoid account bans caused by multiple accounts sharing the same IP address.

2. Cross-border e-commerce Amazon store opening conditions

Sellers who already have a domestic or overseas registered trademark (R mark) or are applying for/are willing to apply for an overseas registered trademark (only valid for the country of registration);

A color photo or scanned copy of the company's business license (it must be high-resolution and complete, and the photo cannot be missing any corners or edges);

Color photo of the legal person's ID card (front and back in the same document);

Payment credit card (domestic dual-currency credit card, VISA is preferred; make sure that the payment function of the currency of the selling country is enabled, for example, if you want to open a US site, you need to use a credit card that can pay in US dollars);

Receiving account (overseas bank account or third-party payment such as Lianlian, iPayLinks, Oneway, PingPong, WorldFirst, Payoneer, etc.).

3. Complete tutorial for Amazon cross-border e-commerce

1. Register an Amazon account

First of all, if you want to conduct cross-border e-commerce business, you must register an account on the Amazon platform and become a seller. The specific steps for registration are as follows:

1. Visit the Amazon seller registration page and click the “Register Now” button.

2. Enter basic information such as seller name, email address, password, etc.

3. Choose your market, i.e. the country or region where you want to do business.

4. Enter company information. If there is no company, fill in personal information.

5. Verify your phone number and email address.

6. Set up assets and payment methods, such as selecting bank account, credit card account, etc.

2. Qualification Review

After completing the account registration, you need to enter the Amazon qualification review stage. The qualification review mainly includes the following contents:

1. Company registration information: If you are registering a company account, you will need to provide formal company registration certification documents, such as company license, etc.

2. Product information: You need to provide a list of products, including detailed information, SKU code, pictures, etc.

3. Procurement channels: Amazon requires sellers to have formal procurement channels and not to use counterfeit or pirated goods.

4. Logistics information: Sellers need to provide reliable and fast logistics channels and make logistics commitments with Amazon.

5. Seller reputation: Amazon will review the seller's reputation to ensure that consumers' rights are not infringed.

3. Product upload

After passing the review, you can start uploading products. The specific steps are as follows:

1. Add products: Enter the seller panel, click the "Add product" button, and fill in the basic information of the product.

2. Add pictures: Upload product pictures, paying attention to the requirements for picture quality and size.

3. Set price: set product price, shipping fee, etc.

4.Describe the product: Fill in a detailed description of the product, including product features, functions, usage scenarios, etc.

5. Shipping method: Choose the appropriate shipping method and logistics company.

4. Store Optimization

On Amazon's platform, optimizing your store is a very important step to increase store exposure and sales. Here are some aspects of store optimization:

1. Store information: Fill in detailed and standardized store information, including store name, logo, service items, etc.

2. Keyword selection: Optimize product search terms and brand keywords to increase product exposure.

3. Product pictures: Optimize product pictures to reflect the characteristics of the product as much as possible.

4. Word count requirement: In order to get a better ranking in Amazon search, it is recommended to control the word count of product description to more than 300 words.

5. Customer reviews: By applying for Amazon professional seller approval, the store can start review interactions and increase the trust of new customers.

Summarize

The above are the basic operations for getting started with Amazon cross-border e-commerce. Of course, this process may not be easy and requires constant adjustment and optimization. But if you can find your own position and advantages on Amazon, you will be able to open up new markets and customer groups around the world.

Amazon cross-border e-commerce practice

With the progress of globalization and the popularization of the Internet, cross-border e-commerce has attracted more and more attention. As one of the world's largest online retailers, Amazon's cross-border e-commerce platform has become one of the first choices for many sellers. This article will share the elements of Amazon's cross-border e-commerce and how to operate it from a practical perspective.

Factor 1: Product Selection

On Amazon's cross-border e-commerce platform, sellers face global consumers. Therefore, when choosing products, it is necessary to consider the needs and trends of the global market. When choosing cross-border e-commerce products, you need to consider the following points:

1. Cross-border e-commerce products must have demand in different countries and regions

2. Cross-border e-commerce products must be light, small, and approachable, so that overseas consumers can quickly receive and use them

3. The quality of the product itself must be excellent, and pay attention to after-sales service.

Factor 2: Store Operation

The operation of stores on Amazon's cross-border e-commerce platform requires analysis, optimization and grasp of the following factors:

1. Product titles and descriptions should be concise, easy to search, and comply with Amazon SEO rules.

2. Product images and videos should be clear and professional, and try to use white background materials so that customers can recognize them at a glance.

3. Sellers need to conduct detailed market research on competitors and optimize their stores in terms of price, product details, etc.

Element 3: Logistics and Distribution

Amazon cross-border e-commerce logistics and distribution is a bridge for communication and interaction between sellers and consumers. High-quality logistics and distribution will make consumers more willing to place orders, increase sellers' sales and customer stickiness. Therefore, when building a logistics and distribution model, you need to pay attention to the following points:

1. Choose a cross-border logistics partner to avoid low-price counterattacks and increase the speed of overseas customs clearance of packages.

2. According to the different characteristics of the target market, adopt appropriate logistics methods. In addition to traditional international logistics services such as EMS, DHL, UPS, etc., you can also try to cooperate with DHL Packet, USPS First Class Mail International and other wonderful options that save money and have relatively good speed.

In practice, sellers need to consider the above three factors in an all-round way in order to create a high-quality cross-border e-commerce platform. Of course, there are many practical skills and details to learn and master in practice.

Summarize

This article shares the practical elements of Amazon cross-border e-commerce, including product selection, store operation and logistics distribution. Sellers need to think about the above aspects in all aspects to build a high-quality cross-border e-commerce platform. I hope these elements and skills will be helpful to the majority of sellers.

4. Amazon entry requirements in 2023

Amazon entry requirements include but are not limited to:

1. A legally registered legal entity with good business reputation and operating record.

2. Have cross-border e-commerce experience, a sound financial system and good tax records.

3. Comply with Amazon’s sales policies and regulations, and be able to provide quality customer service.

4. Have certain financial strength and supply chain management capabilities, and be able to bear corresponding risks and responsibilities.

5. Meet Amazon’s other requirements and conditions for sellers.

It should be noted that Amazon’s entry requirements may change over time and with policy changes. It is recommended that you carefully understand the relevant policies and requirements before entering the market.

5. Cross-border e-commerce Amazon store opening conditions and costs

To open a cross-border e-commerce Amazon store, you first need to register an Amazon seller account and provide relevant information, including company information, bank account, etc. You also need to select a suitable sales plan and product category, and submit a product list and pictures.

In addition, in terms of fees, Amazon will charge sales commissions and monthly fees. The specific charging standards depend on different sales plans and product categories.

This is the end of my sharing about Amazon’s cross-border e-commerce requirements. I hope it can be helpful to you.