What is Amazon Self-Service Account Evaluation? What are the benefits to the store?

On the Amazon platform, user reviews are one of the important factors that affect product sales and store weight. In order to improve product ratings and increase exposure, many Amazon sellers have begun to conduct self-supporting account reviews, using multiple independent accounts to review their own stores. Although this method requires careful operation, it has significant benefits for store operations. This article will introduce what Amazon self-supporting account reviews are and the actual value they can bring to stores.

1. What is the Amazon self-operated account evaluation?

Amazon self-supported account evaluation refers to the operation of sellers to increase the number of store reviews and improve product ratings by establishing and maintaining multiple buyer accounts to complete product purchases, evaluations and feedback on their own. These accounts are not established by real customers, but are "self-supported accounts" managed, maintained and simulated by real users by the sellers themselves. In order to make the evaluation appear natural and reliable, it is usually necessary to strictly simulate the buyer's behavior, including normal purchase frequency, real shopping process, etc., to avoid being identified as false operations by Amazon's detection system.

2. Operational procedures of Amazon self-supporting account evaluation

1. Create and maintain an account
   • The account information of the self-maintained account must be authentic, and use independent contact information, delivery address and payment method to simulate the real user identity.
   • Each account needs to go through a certain "account maintenance" cycle, which is to simulate the daily shopping, browsing, collection and other behaviors of ordinary users, so as to increase the account weight and avoid being identified as abnormal by Amazon due to long-term inactivity.
2. Buy products and write reviews
   • After the account is maintained, the user can make actual purchases of products through the self-maintained account and write usage experience and reviews based on actual conditions to ensure that the review content is authentic and reliable.
   • Write reviews that include specific usage details and benefits, and avoid using boilerplate language. The style and wording of reviews should vary from account to account to increase naturalness.
3. Subsequent maintenance
   • After the review is published, the account must remain active to avoid the abnormal situation of "no longer using it after completing the review".
   • Through subsequent browsing, collection and occasional small purchases, the account becomes more authentic.

3. The benefits of self-supporting account evaluation to the store

1. Improve product ratings and rankings
   • On the Amazon platform, product ratings and the number of reviews directly affect ranking and exposure. Self-supporting account reviews can quickly increase the number of positive reviews and ratings, helping products to improve rankings faster and thus gain more natural traffic.
2. Improve conversion rates
   • Users usually refer to product reviews when shopping. Self-supporting account reviews can help products accumulate real user feedback and increase other buyers' trust in the product. High ratings and detailed positive reviews can help dispel user doubts and increase purchase conversion rates.
3. Increase brand credibility
   • Good user reviews and high ratings can increase a brand's credibility, especially for new brands and new products. Rapidly accumulating reviews through evaluations can help potential users trust the brand more quickly.
   • This is crucial for building a long-term brand image and making users feel that the brand has a certain degree of recognition in the market.
4. Improve advertising and promotion effectiveness
   • The effectiveness of Amazon advertising and promotions is often closely related to product reviews. When a product has a large number of positive reviews, the click-through rate and conversion rate of the ad will increase significantly, and the effect of the ad delivery will also be better.
5. Dealing with malicious competition and negative reviews
   • In the fiercely competitive Amazon platform, sellers often encounter malicious negative reviews or malicious attacks from competitors. Through self-supporting account evaluation, the proportion of positive reviews can be increased in a short period of time, offsetting the impact of some negative reviews on products and protecting the reputation of brands and products.

4. Things to note when evaluating Amazon self-supported accounts

1. Keep your accounts separate
   • The IP, device, and payment information of each self-supported account should be independent to avoid being identified as an associated account by the Amazon system. You can use a professional IP proxy service (such as Kookeey proxy) to provide an independent IP for each account to ensure the uniqueness of the account environment.
2. Control the pace of assessment
   • Self-supporting account evaluation should simulate normal user purchasing behavior and avoid large numbers of evaluations or high-frequency orders in a short period of time. The number of evaluations can be arranged according to the actual sales volume of the product, so that the evaluation behavior conforms to the natural shopping process.
3. Ensure diversity in review content
   • When writing reviews, pay attention to the authenticity and uniqueness of the content and avoid using the same or similar review templates. Different accounts should have different review styles and angles to enhance the credibility of the reviews.
4. Ongoing account management
   • After posting a review, you still need to maintain your account to keep it active at a normal level. Regularly logging in, browsing other product pages, and occasionally shopping can help avoid having your account blocked.

V. Conclusion

Amazon self-supported account evaluation is an effective strategy to enhance the competitiveness of stores and products. By increasing real user reviews and ratings, merchants can improve the market competitiveness and brand image of their products. However, self-supported account evaluation requires strict operational management to ensure the authenticity and independence of the account. In operation, it is recommended to use Kookeey proxy service to ensure the independence and stability of the IP, thereby effectively reducing the risk of the account being identified. For Amazon sellers, the rational use of self-supported account evaluation can stand out from the competition and bring better sales performance and customer recognition to the store.