The difference between Tiktok and other cross-border e-commerce, the advantages and disadvantages of Tiktok cross-border e-commerce

Tiktok is currently the largest overseas e-commerce platform. The traffic of Tiktok is unmatched by other platforms, so more and more merchants have settled in Tiktok. Tiktok cross-border e-commerce has many differences from traditional e-commerce. The following article will introduce you to the difference between Tiktok and other cross-border e-commerce, as well as the advantages and disadvantages of Tiktok cross-border e-commerce. Friends who are interested in this aspect can read the following article.

The difference between Tiktok and other cross-border e-commerce

1. Different e-commerce models. TikTokShop mainly relies on short videos and live broadcasts to spread content, and is an interest-based e-commerce. Amazon, eBay and other platforms mainly rely on search to spread content, and are traditional cross-border e-commerce.

2. Hot-selling products are different. TikTokShop is mostly impulse buying, mainly focusing on fashion, beauty, and novelty products. More expensive products such as home furnishings, automobiles, motorcycles, and home appliances are relatively niche for the time being.

3. Different ability requirements. TikTokShop tests sellers’ content control and content creation capabilities, while platforms such as Amazon test sellers’ product selection, supply chain, logistics and other capabilities.

Tiktok cross-border e-commerce advantages

1. High consumer stickiness: TikTok is a globally popular short video social application. The number of TikTok users has exceeded 2 billion, which means that TikTok Shop can directly obtain a large number of potential consumers. Moreover, the user stickiness on TikTok is very high.

2. Rich creativity: As a short video social platform, TikTok has rich content, including not only short videos made by users themselves, but also content from high-quality creators and content from official brand accounts. These contents can bring more traffic and exposure to TikTok Shop, and can also increase product exposure and sales.

3. Social features: The social features of TikTok Shop are one of its major advantages. On TikTok, users can follow their favorite creators and brand official accounts to see the product information and usage experience they share.

4. Great potential in overseas markets: TikTok is a global short video social platform with users from all over the world. Therefore, TikTok Shop has great potential in overseas markets, especially for some local brands, this is a good opportunity to enter overseas markets.

Tiktok cross-border e-commerce disadvantages

1. Currently, the supervision of short video social platforms is becoming increasingly strict around the world, involving issues such as intellectual property rights, privacy protection, and consumer rights. TikTok Shop also faces similar regulatory risks. For example, some countries and regions do not fully protect the rights of online consumers.

2. Language and cultural differences Tiktok cross-border e-commerce faces language and cultural differences in different regions, and requires appropriate localization and cultural transformation to better attract consumers.

There are many differences between Tiktok cross-border e-commerce and traditional cross-border e-commerce. Tiktok cross-border e-commerce has its advantages and disadvantages. Friends who want to do cross-border e-commerce can choose a platform that suits them according to their actual situation.