Five advantages of overseas agent IP in cross-border e-commerce

In recent years, influenced by the general environment, the consumption of people at home and abroad has gradually shifted from traditional offline to online. Today, the domestic e-commerce trade market has almost solidified, which is difficult for small and medium-sized enterprises to shake, and it is even more impossible to make a big splash in it and expand the living space of brands and products. In contrast, cross-border e-commerce, as a new type of trade with a low threshold, has a rapid development trend, which has been fully encouraged and valued at the national level and has become a blue ocean for these companies. According to Statista data, the scale of the cross-border e-commerce market will reach 8.1 trillion US dollars by 2026. However, for merchants, if they want to promote the rapid development of their overseas e-commerce business, they must rely on the help of overseas agent IP.

You should know that cross-border e-commerce is a big project. Opening a store on the platform is just the first step. The subsequent information collection, traffic acquisition, data monitoring, supply chain and many other links all need to be operated with the help of overseas related tools. Experienced cross-border e-commerce sellers should know that both domestic and foreign platforms have anti-climbing systems. If you want to use an IP to continuously access the website to extract data , it will be blocked in minutes. You should know that these anti-climbing systems are not just "scarecrows". However, the best solution to this problem is overseas proxy IP (of course, the most fundamental reason is that without overseas proxy IP, you can't even access foreign platform websites, let alone extract data and other network operations). For cross-border platforms such as Amazon and eBay , you have to use the IP of that country if you want to open a store in that country. If you want to do various marketing promotions or diversions, you have to use your IP in that country. Conventional server IPs cannot meet these requirements and are easily associated, which leads to account closure. In addition, when using overseas proxy IPs to extract data or access web pages, because real overseas IPs are used, the possibility of being restricted by the website is very small, and high-quality overseas IP agents are more stable and secure .

So what are the specific advantages of overseas proxy IP? Please read below.

1. Efficiently obtain data and competitive intelligence <br>In order to improve the competitiveness of their products, cross-border e-commerce sellers often need a large amount of market data and competitive intelligence for analysis. At this time, overseas proxy IPs are needed to help web crawlers to obtain market information in an efficient and anonymous way, analyze market trends, and provide guidance for marketing and product layout. Specifically, overseas proxy IPs combined with web crawlers can be used for:
# Competitor Analysis <br>Today, more and more companies are establishing online businesses, which means that they are facing challenges from competitors in different regions around the world. Accessing the public data of competitors is an ideal way to surpass them. This information includes the marketing strategies they are using, prices, discounts, etc. Companies can use this intelligence to make corresponding adjustments.
# Precision advertising <br>Companies can use overseas agent IPs to obtain consumer opinions, consumer preferences and habits related to their business on major websites, better understand consumer satisfaction with products, and implement targeted marketing strategies to maximize advertising revenue. One of our clients used overseas agent IPs to collect consumer opinions on various platforms, extract emotions from them, and create targeted advertisements and formulate marketing strategies. This precise advertising method brought extremely high conversion rates and increased its sales by 60%.
# Brand Protection <br>Building a brand requires a lot of time and money. Using overseas proxy IP and web crawling tools can scan various platforms, search engines and websites known to sell counterfeit goods. Analyze and mine the authenticity of products to prevent counterfeit products from damaging brand image and interests.

2. Solve the "account association" problem <br>The biggest problem faced by cross-border e-commerce sellers is account association, which is mainly caused by IP mixing. If a seller operates multiple accounts in the same network environment, they will be marked as account association when detected by the target website. In addition, there are certain differences in the operation models of e-commerce at home and abroad. For the opening of multiple stores, most overseas e-commerce platforms will impose restrictions. Take Amazon as an example. When Amazon finds that there are two completely unrelated stores that have been accessed and managed through the same IP address, Amazon will think that the two stores are behind the same seller, and then determine that the two stores are associated, and generate a series of punishment measures such as account blocking. However, using overseas IP agents can effectively solve this problem.

In fact, overseas proxy IPs are not unfamiliar to cross-border e-commerce. Whether it is collecting external network data or conducting various e-commerce businesses, IP proxy services are indispensable. But in fact, the IPs we obtain through proxies are also divided into pure and impure ones. It seems that they can all achieve basic cross-border functions, but in fact there are big differences, and the purity of the IP address is very important for the seller's account. So, what is IP purity? In short, IPs on the Internet are absolutely independent and unique. When an IP is blacklisted by a website, then this IP is impure for this website. When this IP is reallocated to a new user, if you need to enter the website to obtain information, you will be blocked. Cross-border e-commerce platforms such as Amazon and eBay generally do not allow sellers to register and operate multiple stores at the same time, so a strict review system is implemented for store IPs.

In addition, frequent switching of the IP corresponding to the account will trigger the platform's anti-association warning mechanism, making it more likely to be banned. This is because static IPs are fixed and do not change as often as dynamic IPs. Therefore, the stable static IP addresses provided by the agent allow cross-border sellers to better operate their multiple accounts. It is very important to use static IPs in fingerprint recognition browsers, which can effectively isolate the environment and solve the problem of managing multiple accounts on the same platform.

3. High-quality IP pool provides effective connectivity <br>There are many cross-border e-commerce platforms:

Each platform has its own unique "game play" and each platform requires the cooperation of corresponding overseas agent IP under its own game play. For example, Amazon has various national sites. If you want to open a store in a certain country, you need the IP of that country. If you want to do an evaluation, the ordinary server IP of that country cannot meet the demand. You need to use the real residential IP of that country. Another example is Shopee and Lazada, the cross-border e-commerce platforms in Southeast Asia. Some of the current mainstream business strategies actually require a large number of local IPs to cooperate. Without local IP support, it basically cannot be played. The conversion and average order value of this type of platform are indeed higher than other platforms, but the store review restrictions on its own platform are very strict, directly blocking all data center IP applications. Only local real residential IPs can pass.
For cross-border e-commerce, overseas proxy IP is a rigid demand and a must-have. The larger the IP pool of a high-quality proxy service provider, the lower the probability of IP duplication. The more proxy IPs are used, the more guaranteed the quality is. Most proxy IPs of poor quality become ineffective because too many people use them. The larger the IP pool, the higher the cost. This shows that the stronger the comprehensive strength of the proxy service provider, the more guaranteed the after-sales service and product quality will be.

4. Bypass blocking and tracking, account is safer <br>Overseas proxy IP has the characteristics of high security and anonymity. Since it uses a static IP address provided by a professional Internet service provider, visitors to the platform or website will be displayed as a real residential IP address, and the possibility of being blocked is greatly reduced. Therefore, it is necessary for cross-border e-commerce to use overseas proxy IP now. This is because its IP is a real IP, which is directly bound to the real address. IP addresses like those bound to home addresses are called residential IPs. Residential IP addresses are assigned to users by ISPs, which means that websites and search engines cannot easily detect them. In addition, proxy suppliers often rotate proxies and have a large number of proxy IPs for customers to choose and call , so the chance of being discovered and blocked by websites or platforms is minimal. Of course, the proxy IP also hides the real IP and assigns it an IP address from the location selected by the customer. This allows customers to remain anonymous online, operate online as real people, and ensure the security of their accounts.
One of our cross-border e-commerce clients wanted to use robots to manage their brand on social media, but the platform would take some measures to detect and block robots that imitated real customers. In order to avoid being blocked, the client chose to combine robots and residential proxies to build a powerful monitoring tool . With the help of a large proxy pool and rotating proxy IPs, the client's robot appeared as an ordinary user, successfully avoiding the risk of being detected and blocked.

5. Support multi-IP proxy , wider coverage
The coverage of IP is also the distribution range of line nodes. The wider the distribution range in the whole region, the better. If the IP is only distributed in a few regions, it is easy to be affected by the long-distance communication of network nodes. Of course, it may also be marked as an associated IP by some websites, and there is a possibility of "joint punishment". IP agents with many nodes can provide users with more IP addresses, so as to better protect the privacy and security of users. Whether it is cross-border e-commerce operations or TikTok multi-account management, overseas proxy IPs can be used. When a user's IP address is blocked, they can bypass this restriction by changing the IP address. High-quality IP agents can provide users with a wider coverage by using their proxy IPs and huge IP pools around the world , which means that users can choose more nodes to access websites, platforms and applications in different regions.

Conclusion <br>Competition in cross-border e-commerce is becoming increasingly fierce, and refined operations are becoming more and more the focus of business operations. Only effective market research can provide targeted responses. In this context, overseas agent IPs stand out and become a powerful tool to solve the pain points of cross-border e-commerce and help the development of their cross-border e-commerce business .