With the development of economic globalization, economic and trade exchanges and connections between countries are becoming increasingly close, and the number of sellers joining cross-border e-commerce service platforms has shown a substantial growth trend. The epidemic and post-epidemic era have led to more rapid development of this industry.
iResearch released the "China New Economy Industry Investment Research Report during the Pandemic" on the new changes in the Chinese economy during the pandemic. The report pointed out that during the pandemic, a large number of offline activities were transferred online, which brought a lot of free traffic to the e-commerce industry. This is naturally a bonus for brands and merchants, but it also brings them some cross-border e-commerce challenges, forming pain points in their growth and development process. For proactive brands and sellers, challenges and pain points are opportunities to consolidate their position and expand their customer base .
As mentioned above, the development of any thing has two sides. The rapid growth of cross-border e-commerce also brings "growth pain points" to its long-term development, which are mainly reflected in:
1. Valuable public data is not popular and difficult to summarize <br>Cross-border e-commerce companies will generate a large amount of public data information that needs to be linked during normal operation, which serves as the basic driving force of the entire operation process. Therefore, using overseas residential IP proxy + network crawling to improve the application effect and efficiency of data resources and enhance marketing performance has become a consensus and a major trend in the current cross-border e-commerce industry.
One of our cross-border e-commerce clients mainly focuses on the Southeast Asian market. Of course, this company's overseas layout is also mainly through entering local e-commerce platforms, such as:
- 11Street
- Gmarket
- Coupang
- Unit808
- Lotte
- Tmon
- WeMakePrice etc.
To expand brand and product awareness, accumulate customer base, and gradually seize local market share. In order to consolidate the position of brands and products in the local market, the company plans to start with the public data of various e-commerce platforms and give full play to their important value. Using the legal and compliant "high-tech" combination of overseas residential IP proxy + web crawler robot, the company's first battle/station for collecting data is its Korean e-commerce platform. Using our Korean IP proxy + web crawler robot, the company collects data, buyer information and pictures of its own stores and rival products on major Korean e-commerce platforms in an efficient and reliable manner, meeting its needs for intelligence analysis and trend judgment.
Specifically, the data collected involves the catalog and inventory status of competitors' products, which is convenient for comparison with one's own products; discovering popular new products and taking the opportunity to compete for market share; being the first to learn about new product launches and related promotions; paying attention to all competitors' inventory information and competing by taking advantage of inventory shortages; extracting high-frequency emotional words from buyer reviews, discovering areas for product improvement, and providing reference information for marketing activities.
The company's marketing director told us: "With overseas residential IP agents + web crawling robots, our cross-border marketing work is no longer "blind men touching an elephant", but we have a pair of " smart eyes " to help us understand the overall target market situation and see the overall market trend, so as to find the right focus and be targeted. Specifically, this approach allows us to determine the best marketing strategies and tactics, adjust marketing goals accordingly, and even achieve "granular" marketing, that is, use data in specific areas (prices, preferences, average household income) to customize advertisements and offers for potential consumers.
2. Lack of analytical capabilities in operations leads to unclear market positioning
With the development of cross-border e-commerce, the entire market has become a nearly saturated red ocean, and the previous dividends are naturally no longer available. In this context, cross-border e-commerce companies of different sizes will inevitably encounter the problem of how to accurately position themselves in the market, which depends largely on operational analysis. Whether the market positioning is accurate will determine whether a brand or product can survive in the fierce market competition and achieve long-term development.
Let's take a look at the example of Xiaomi mobile phones! Xiaomi has a very clear market positioning for Xiaomi, developing cost-effective terminals for consumers. High-end players have extremely high requirements for mobile phone configurations, and many international first-tier manufacturers focus on the development of high-end mobile phones. However, the high prices of high-end mobile phones discourage many mobile phone lovers, but Xiaomi mobile phones have captured popularity with high configurations and medium prices, and quickly occupied a certain market. From the example of Xiaomi, we can see that accurate positioning will promote product sales, increase market share, and increase brand competitiveness.
Cross-border e-commerce companies face a more complex competitive environment. Therefore, how to make data the theoretical support for operational behavior is a problem they need to think about and solve. So why can't cross-border e-commerce companies find the right market positioning? Why do they lack analytical capabilities?
There are two reasons:
1) First, manually collecting and summarizing data to make tables and graphs is not only labor-intensive, but also inefficient and prone to errors (for example, entrusting a market research company to spend several months or even more than a year conducting questionnaire surveys or interviews with potential target consumers).
2) Secondly, managers tend to use "self-perception" rather than objective rationality to evaluate data analysis, resulting in distorted analysis results.
It seems that not having effective tools to conduct objective analysis is a big taboo in operations. At present, many cross-border e-commerce companies have begun to try to collect and summarize data, form visual results and insights, and transform personal decisions into big data and cloud computing decisions. Many of our cross-border e-commerce customers have tasted the sweetness of collecting data with the help of overseas residential IP proxy services + web crawling robots. The visual data formed by data collection, aggregation and analysis provides support for their decision-making, thus getting rid of the past method of merchants relying more on business intuition and emotional decision-making.
One of our clients is engaged in the online sales of small commodities. The most important thing for this type of business is to identify the target market in a timely manner and meet market demand, but its lack of market analysis and product launch has become an obstacle to its development. After using overseas residential IP proxy services + web crawling robots, this client collected various data from the major platforms it entered and presented them in the form of charts, directly seeing the sales of various commodities in different regions and at different times, and timely understanding the company's operational health and the specific needs of the current market, and conducting product hot-selling analysis. It is worth mentioning that the collected intelligence also helps them understand the launch time of potential competitors, so as to use the time difference to adjust the goods and put them on the market first. This method has helped them win the platform sales champion of the season and win potential target consumers.
3. Failure to use competitive intelligence to differentiate your brand or product
Generally speaking, most cross-border e-commerce companies like to apply operation templates, but this approach will make them become "passerby" brands and lose their own characteristics. It should be noted that the market scale of cross-border e-commerce companies is constantly expanding, and the clothing market, cosmetics market, maternal and child market, pet market, and food market are gradually segmented in this industry, and the differentiation is becoming more and more obvious.
Given the diversified characteristics of cross-border e-commerce, any enterprise must make full use of competitive intelligence to meet its long-term development needs, but most cross-border e-commerce companies are usually unable to understand the market in person, let alone predict consumers' "expectations" in a timely manner, and their grasp of consumer category preferences often lags behind market fluctuations. In order to survive in a highly competitive market, cross-border e-commerce companies must be able to understand and even predict consumers' expectations in a timely manner and meet them. The best way to achieve this goal is to use overseas residential IP proxy + web crawling services for indirect research and direct communication. For example, social media monitoring is a way to collect information about customer expectations and complaints.
Another client of ours was at a loss when faced with a more complex and changing environment and consumers. How to grasp market trends in a timely manner? How to accurately understand consumer needs? How to make good use of content influencer marketing? These have become difficult problems that are in front of them but cannot be shaken off. Speaking of content influencer marketing, this company has many stories worth sharing. You should know that through the creation of content influencers, huge sales can be generated.
Cross-border e-commerce companies need to conduct research and data analysis to analyze the local consumer population, formulate marketing strategies, and improve the conversion rate of goods. This customer found content influencers that suited their style through overseas residential IP proxy + web crawling services. Through the creation and promotion of content influencers, it is easy to generate a large amount of relevant traffic on their pages and websites, which helps marketing promotion and spread the popularity of their products, while bringing more profits and quickly improving performance .
It is also worth mentioning that even for products with a small marketing budget, this company was able to tailor innovative marketing strategies based on the competitive intelligence it collected. The specific operations are as follows:
1) Create a product catalog that caters to local consumers.
2) Regularly produce high-quality content and continuously drive traffic from multiple channels.
3) Provide a seamless user and shopping experience across channels. These steps can help gather valuable insights into customer needs and provide products and services that meet those needs.
Conclusion <br>From the above use cases, we can see the huge potential of overseas residential IP agents to solve the pain points of cross-border e-commerce. By making good use of this tool, you can obtain and analyze data on multiple platforms, and then integrate them into tools that can support analysis, providing cross-border e-commerce companies with a convenient data analysis dashboard, allowing them to understand market trends, gain insights from them, and provide reliable guidance for marketing actions.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
