The epidemic has accelerated the development of the cross-border e-commerce industry, and many sellers have seized this wave of traffic dividends. The myth of cross-border e-commerce earning tens of thousands, hundreds of thousands or even millions of yuan a month has continued to unfold. However, due to the different operating models of e-commerce at home and abroad, multi-store operations, user data collection, and order brushing are all subject to strict control by foreign platforms, which has brought with it a wave of various account bans, which has also caused cross-border e-commerce to show signs of "cooling down" amid repeated bans.
In 2022, video platforms led by Tik Tok gradually began to promote the domestic live streaming sales model. Various favorable policies for merchants and user promotion activities have brought cross-border e-commerce a "second spring", but there is still the problem of account blocking. Various domestic live streaming rooms are frequently banned and limited by the platform, which leads to a series of serious consequences such as forced interruption of the live streaming room and loss of account fans, which makes all the efforts of "cross-border people" go to waste.
IP proxy may be a serious hidden danger
Cross-border e-commerce users, like individual users, cannot directly access the corresponding platform, so they need to disguise their identity as "being abroad". In fact, on the Internet, IP is the only identity credential for Internet citizens to access the network. The current IP proxy technology allows users to use third-party servers to access the network on their behalf, thereby achieving identity disguise. However, due to the current mixed domestic IP proxy business, the state has implemented corresponding regulations, and companies can only obtain services through compliant and legal IP agents.
After passing the normal access test, cross-border e-commerce still faces many difficulties in IP proxy:
1. Since IP addresses under IPV4 are almost exhausted, agents provide recycled IPs. This leads to some IPs doing "bad things" on some e-commerce platforms, and then being banned by e-commerce platforms. When this IP falls into the hands of new users again and tries to register on the platform, it will naturally be restricted.
2. Most platforms prohibit merchants from operating multiple accounts, and the countermeasure is through IP detection. Some proxy IP pools are relatively continuous and highly correlated, which will cause the platform to identify them as violations, followed by measures such as platform blocking.
These two problems can be attributed to: your IP is not "clean" enough
Residential IP has become mainstream
The main reason for not being "clean" enough is that companies use inferior IP proxies to save costs. The IP pools they provide have very high pollution rates due to the poor quality of users and the lack of control over usage behavior. Such IP proxies are already on the blacklists of major platforms, and cross-border e-commerce is unlikely to use them.
The second is that the company uses the data center IP. The data center IP is an IP pool composed of a large number of servers in the data center. Since the data center IP is unevenly distributed and has strong continuity, it is easy to be identified as a commercial IP by the e-commerce platform, thereby restricting the company's various behaviors. But this does not mean that the data center IP is completely unusable for the company. In terms of the company's basic business, the price of the data center IP has great advantages.
Corresponding to the computer room IP are overseas residential IPs. These IPs come from the real IPs provided to residents by network operators. They are highly authentic. The treatment received by users of such IPs is basically the same as that of overseas users. Even for corporate activities such as live streaming that have high requirements for network and IP quality, using residential IPs can bring a better user experience. Secondly, due to their high authenticity, residential IPs can also meet the needs of e-commerce operators to capture data on website products and users without being countered by the platform, thereby helping companies better understand the status of e-commerce and rationally layout overseas businesses.
There is still a need for continuous adjustment between the platform and cross-border merchants
The store was closed, the capital chain was broken, and the supply chain was broken, which directly affected the cooperation between the relevant sellers and the supply factories and logistics service providers. In the end, the big sellers might be able to turn around by relying on their previous accumulation, but the small sellers would be eliminated.
In addition to quickly adapting to overseas e-commerce rules, companies also need to have the necessary skills to enter this "trend" by quickly adapting to the most basic and difficult threshold of the Internet. The platforms and cross-border merchants still need to continue to work together.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
