How do cross-border e-commerce sellers evaluate their stores?

Cross-border sellers are all aware that evaluation is a low-cost, high-return promotion and marketing method, which plays a certain auxiliary role in product traffic, conversion rate, keyword quality score, and link weight. But everything has its pros and cons, if not handled properly.

On the Amazon platform, product reviews directly affect the various factors that Amazon uses to evaluate seller accounts, and affect the exposure and traffic of product listings, thereby affecting product sales.

There is no doubt that the importance of product reviews is self-evident. Any seller who wants to expand his store must pay attention to the number of reviews and star ratings of his listing. So how do sellers review their own stores? What should they pay attention to?

01

What are the ways to get evaluation?

1. Real-person reviews: We find real-person buyers who like Zaipai products through certain channels, such as Facebook groups or WhatsApp groups. However, with the increase in demand for reviews and the influence of factors related to Amazon's review policies, the quality of overseas review services has begun to decline, mainly reflected in the repeated use of accounts and long review cycles. 2. YouTube celebrity reviews:

Find products on Youtube that are relevant to those that celebrities have reviewed in the past, and then ask them to review the products of Amazon cross-border e-commerce sellers. Generally, they explain the products by shooting videos. This method will greatly improve the conversion rate and review rate of Amazon cross-border e-commerce sellers' products.

3. Self-supporting account evaluation: (1) The time and quantity of self-supporting account evaluation can be controlled by yourself, and it is safe to use. (2) Product weight can be increased at any time according to the required products. (3) The quality of self-supporting accounts can be controlled, which can save the corresponding evaluation costs.

4. Request buyers to leave reviews:

Amazon cross-border e-commerce sellers can make this part of after-sales customer service, and objectively guide users to leave reviews. If the buyer has already left a 5-star feedback, with a little guidance, hoping that the Amazon cross-border e-commerce seller will further describe the product experience, a 5-star review may be born.

5. Evaluation service providers: Although there are many real reviewers in the evaluation service providers, the quality of the accounts cannot be verified. On the surface, it is shown that the evaluation is done by real people, but in the later operation, it is impossible to verify how to start and run. If the platform detects an abnormality in the account and sends an email reminder, the account is at risk.

02

What are the things to pay attention to when doing evaluation?

1. Stable foreign IP

Dynamic IP is very unsafe because the IP address of real buyers does not change often and does not jump around. Therefore, if you want to conduct overseas evaluations, you must simulate foreign IP addresses, and the IP purity must also be high.

A good environment requires the ability to build foreign servers and firewalls, IP creation methods, and browser debugging and installation, so that one server can create unlimited accounts, one account matches one IP and a separate browser configuration, so that the accounts will not be associated

2. Secure account

You need to have a real foreign mobile phone number (capable of receiving messages), email address and address, and a credit card for payment. The credit card needs to have a high success rate payment card, and the card segment will be very important.

3. Don’t judge immediately

It is best not to comment immediately after receiving the product. You need to follow the normal customer usage process. Just like Taobao in China, after receiving the goods, we will wait for the system background to confirm receipt of the goods and only write a review when it reminds us……….

4. Purchase by searching keywords

Amazon's inspection is very strict now. Basically, any order that comes in through the off-site traffic entrance will be suspected of manipulating reviews; therefore, it is best to search for keywords first, compare prices before buying, and then find the merchant's products, browse for a while before placing an order!