Evaluation on the Shopee platform is a low-cost, high-return promotion method that can assist in multiple indicators such as product traffic, conversion rate, quality score and weight. Here are some tips and precautions for Shopee evaluation:
1. Evaluation principles and cycles:
Shopee's new product cycle is 7 days, and the platform will prioritize some traffic during this period to test customer preference and conversion rate. A higher click-through rate can help you get more traffic after 4 hours. Using this rule, you can appropriately increase the weight when new products are launched, thereby maximizing profits and obtaining feedback traffic from the platform.
2. Start the assessment:
When a product is newly launched, 5-10 reviews can be conducted to help the product get started during the new product period. The conversion rate of products with high-quality reviews is usually several times that of products without reviews. By launching reviews, the growth time of the product can be greatly reduced.
3. Sales evaluation:
70%-80% of the search traffic on the Shopee platform comes from the "Best Selling" column. For popular products that need to be ranked, increasing sales in a short period of time through evaluation is one of the most effective ways to improve rankings. It is recommended to add a low-priced SKU in the original link, specifically for evaluation, so as to reduce the advance payment of the product principal and quickly generate a large number of orders at a small cost.
4. Weight evaluation:
Each link has a different weight on the Shopee platform, and the core parameter of the traffic distribution mechanism is sales volume. Products with higher sales volume have higher weights, higher rankings, and more traffic. If you want to increase the weight of a link, you can develop a 14-day evaluation plan and make additional orders based on the traffic the link receives every day to increase the sales and conversion rate of the link.
The recommended operation method is to select a benchmark product of a direct competitor, and then exceed the competitor's sales and turnover for one month through a 14-day evaluation method. After completing the operation, you can replace the competitor's weight and traffic. Note that during this period, you need to maintain a normal or slightly higher conversion rate (for example, 10%) to avoid the platform considering the conversion rate as invalid data due to the high conversion rate.
Evaluation is good, but a stable technical solution is needed. A stable evaluation technical solution needs to have the following points:
1. Stable network environment:
Maintaining a stable local network environment abroad is the basis for evaluation. You can use foreign servers to build secure terminals, block underlying hardware parameters, and use local residential IP addresses for precise positioning.
2. Register a buyer account:
In order to conduct the evaluation, you need to prepare first-hand foreign information, including email, address, and mobile phone number, etc. These information can help register a buyer account.
3. Payment method:
Choose a reliable virtual credit card backend, select the corresponding card segment to activate the card and recharge it according to your needs.
4. Tips for maintaining an account and placing an order:
It is very important to develop the weight of the buyer account, which can be improved through ordering skills and review skills. This includes being familiar with the platform's ordering process, choosing suitable products to order, and writing real and positive reviews.
For novices, it is difficult to simultaneously meet the requirements of environmental security, account development cycle, order quantity, advertising opening method, and store review control. Therefore, it is recommended to conduct systematic learning and guidance through professional incubation companies to learn more about evaluation techniques and methods.
It should be noted that conducting an evaluation in advance is only to pave the way for the subsequent evaluation plan. On the Shopee platform, sales are cumulative, so the earlier the product is listed, the higher the product weight will be. In this competitive environment, more efforts are needed to catch up with other sellers. However, in such a huge blue ocean market as Southeast Asia, choosing the right direction and sticking to it will definitely reap fruitful rewards.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
