Why do you need IP isolation for cross-border e-commerce? What IP is needed for cross-border e-commerce store operations?

For sellers who are involved in cross-border business, the term IP isolation must be familiar to them. As long as you search for cross-border e-commerce, you will constantly see words such as IP isolation, anti-association, and fingerprint browser. So what exactly is IP isolation? Do cross-border sellers have to do IP isolation? How can we meet the security needs of IP isolation while operating a store conveniently and affordably? Today we will answer these questions for you step by step.

1.Why: Why do we need IP isolation?

To answer the meaning and purpose of IP isolation, we must first talk about multi-store operations. Many cross-border novices may not understand why they need to open multiple stores when it is difficult to run one store.

Multi-store operation has always been a widely used store operation skill among cross-border sellers. It is transformed from the early concept of "spreading goods". The meaning is very simple, that is, the same product is sold by opening different stores, laying out a large number of product links, and increasing the purchase probability of the product.

That is to say, when customers search for a product name, a considerable number of links to similar products will be displayed. If you do not have multiple stores, the chances of your product links being displayed will be very low. In addition, due to insufficient funds for initial promotion, you will be completely unable to compete with similar products from multiple stores.

The importance of multi-store operation to cross-border sellers can be seen from this. However, as a platform, it is absolutely impossible to allow sellers to engage in such speculative behavior of "winning by quantity". After all, if the number of stores is increased, it will not only cause unfair competition to sellers, but also seriously damage the platform's ecological environment. As a result, an inevitable war between the platform and sellers in multi-store operation was born.

Sellers need to operate multiple stores. After all, if you don’t do it, it doesn’t mean that others won’t do it. If others do it and you don’t, then you will inevitably be controlled by others, your store will have no sales, your products will have no orders, and your capital chain will not be able to survive. This is also the reason why many newbies only try cross-border e-commerce.

The platform should prohibit sellers from operating multiple stores. Even if it cannot be stopped, it should try to control the number of sellers' multiple stores within a certain range. But how can we know that multiple stores are operated by the same seller? The platform gives a very simple answer – duplicate access IP.

2.What: What is IP isolation?

IP isolation, as the name suggests, is to cut off the association of access IP.

Generally speaking, our computer IP is a single piece of information. Every time we visit a web page, our computer IP will be left behind. It is like the footprints left by a person and cannot be avoided by conventional means.

The platform seizes this opportunity and records and detects the IP addresses that access different stores. If the same IP address frequently accesses multiple stores, it means that these stores are from the same seller.

Not only the repeated access IP addresses of the store, but also the frequent change of IP addresses for login will also attract the attention of the platform. After all, frequent changes of login IP addresses mean that the seller is likely to use cloud servers to operate the store. The unstable and unsafe characteristics of cloud servers will inevitably affect the platform's assessment of the store's security. For example, Amazon sellers often hear that they should not change the network and computer to log in to the store, otherwise the store will be easily blocked.

This is the significance of IP isolation. Based on the needs of cross-border sellers operating multiple stores, a professional cross-border browser is used to provide a dedicated and stable network environment for multiple stores. This avoids duplication and frequent changes, greatly improves the store's security index, eliminates potential security risks, and provides stable protection for cross-border sellers operating multiple stores.

3.How: How to get the optimal solution for IP isolation?

First of all, we need to ensure the exclusivity and purity of the IP. We recommend that you choose Kookeey when choosing an IP proxy service provider. Kookeey's underlying IP has undergone IP cleaning to ensure the purity of the IP in this business.
Secondly, choose a fingerprint browser that suits you according to your business needs, set the proxy IP parameters and other environment parameters in the fingerprint environment, and then log in to the store only by opening the corresponding set environment.