The globalization of trade has had a significant impact on domestic brands, forcing Chinese companies to improve product quality and gradually move toward the international market. Therefore, cross-border e-commerce is also developing continuously, and the cross-border e-commerce platform is slowly radiating outward from Amazon. There are cross-border e-commerce sellers on independent websites, Walmart, TIKTOK, etc. Among them, the most popular one is TIKTOK live e-commerce, but the problem of maintaining TikTok accounts has become a long-standing problem.
What is TikTok account maintenance? We need to understand the common problems encountered by TikTok players: Your videos are similar in content and format to other popular videos, but why do your accounts only have a hundred or even 10 views? The like rate does not exceed 10% (like rate = likes/views), while other friends' videos have thousands of likes and views? These questions leave many users scratching their heads…

1. What is TikTok account maintenance?
Tik Tok's operating model mainly consists of two points: 1. Account IP creation, different accounts create different themes on the one hand to realize traffic, and on the other hand to cooperate with advertisers to bring goods 2. Live broadcasting to bring goods, directly linked to product sales. Many cross-border merchants are not satisfied with only establishing one account, because if they only maintain one account, it is completely unable to meet some traffic conversion and some needs of bringing goods. At this time, they need to operate multiple TikTok accounts at the same time to attract traffic.
The reason why TikTok accounts are kept: TIKTOK officials are very strict in testing network environments and devices. If they find that multiple accounts are logged in in one environment, or the same IP is used to log in to different accounts, they may determine that the situation is associated. I have also mentioned the consequences of association in other articles, such as account suspension and traffic restriction. Maybe the traffic was very high the day before, but the reading volume today is 0.
So maintaining an account is operation, and operation is maintaining an account. If you want to operate TikTok well, it is essential to maintain a batch of TikTok accounts. Through a series of operations to increase the weight of our account, the higher the weight, the corresponding amount of playback you will get. The higher the playback, the more likes you will get, which can attract more users to become your fans. Therefore, maintaining an account is very important, especially for TikTok cross-border e-commerce.
Through a series of operations to improve the initial weight of the account, the higher the weight, the tiktok program will give you a certain amount of playback. The higher the playback, the more likes and fans, so it is critical to maintain the account!!!
So what dimensions does TikTok use to detect whether an account is normal? The answer is that TikTok has its own algorithm to detect users' likes, completion rates, comments, reposts, and follows, and based on these, it determines whether the weight of the user's account is the behavior of a normal person.
2. How to maintain a TikTok account?
1. For newly registered accounts, one device must have one IP. Unstable IPs can easily lead to account closure. If you really need to log in to multiple accounts on one device, it is recommended to use a US proxy server. For example, the US home broadband IP proxy server of Internet Data can disguise itself as a US home IP and provide mainstream proxy IP.
Generate multiple independent home broadband environments, users can open multiple browsers without worrying about the platform detecting account association. When opening multiple accounts, a secure browser environment is really important! When the operation cycle exceeds one month or there is a certain number of fans, you can add other accounts to the same device for simultaneous operation, but it is best not to have more than three devices for one IP.
2. Do not change IP frequently, especially in a short period of time. Because IP represents a location in the network, if your device IP was in Los Angeles 30 minutes ago and now it is in Washington, it is unlikely to go from Los Angeles to Washington in half an hour, so it is not reasonable, and it is easy for TikTok to mark your device as problematic, and you may be restricted from posting videos, playing, etc.
3. Don’t rush to complete the information after opening a new account. Think about the content of the video you want to make. The video content should be as vertical as possible, that is, try to do the same field. Don’t mix related content, otherwise it will be difficult for the system to identify and tag you. The fan conversion rate may also be very low in the future.
4. After deciding what to do, you need to find videos with relevant content to watch, or search for related videos to watch. To put it simply, account maintenance is to simulate normal user usage. The system recognition is very accurate. If you watch more videos of the same category and watch them for a longer time, it will push videos of the same category to you. And label your account accordingly.

3. What kind of TikTok accounts need to be maintained?
1. A new TikTok account that has just been started;
2. Old TikTok accounts that have been registered for a long time but are rarely used, which are what people usually call "zombie accounts" (no likes, no comments, no reposts, and no follows);
3. The accounts that received warnings and demotions from TikTok are usually those that were just created and directly advertised, and then were locked up in the black room;
4. TikTok accounts with very low video views each time they post
Of course, there are a few things you need to pay attention to before registering multiple TikTok accounts. Some of the registered content on the mobile device must be modified. The language, region, and time zone should be set according to the IP environment. Note that if you have stable WiFi, stable T, and register with an email, you don't need to buy an expensive foreign mobile phone number.
Moreover, IPs are divided into dynamic IPs and static IPs. For Tik Tok account registration, a static IP is selected, which means that the IP does not change. For static IPs, the charges are generally based on the quantity, that is, you can buy several static IPs if you need several IP environments. There are many uneven IP proxies on the market, and you cannot choose them just because they are cheap. This is very risky for subsequent accounts. It is recommended to choose the Internet Data US home broadband proxy server for TikTok account maintenance!
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