I believe that many TikTok players who have just entered the industry have encountered a problem, that is, the account weight is low, and the number of views is hovering in the single digits. In fact, it is because the account has not been created yet! So how to create an account specifically? The editor will also share with you some tips below.

1. How to start an account

1. Clarify the purpose of registering a TikTok account

Whether you are doing TikTok self-media or placing TikTok ads, you need to be familiar with the entire mechanism of TikTok before doing so. Try to register a TikTok account yourself and master basic network technology. The most important thing is to treat yourself as a user to feel, learn and summarize how excellent content bloggers on TikTok operate their accounts. You must stand from the perspective of the customer and think about what kind of video content will attract you, and then monetize it.

2. Identify your strengths

When operating a TikTok account, I believe that the best way to get familiar with it at the beginning is to create content. 99% of friends hope to attract fans by creating content. But before creating content, you must choose a certain field to focus on. Before that, you must position your account well, including introduction, vertical content planning, fan group positioning, etc.

The next step is to decide what type of content I want to publish, whether to attract fans or to attract traffic, and then there are advanced solutions such as cloud control, live broadcast and advertising. Otherwise, if your positioning is not accurate and the content is not vertical, it will be difficult for the account to get started.

3. Strictly implement the number creation process

We can simply divide the process of entering TikTok into three stages:

The first stage is the account positioning stage, which is the cold start stage. If you want to do silver jewelry, you need to watch more videos under the silver jewelry category and have a complete broadcast rate, that is, watch the video completely. Then you need to like, repost and comment on these accounts more. The road at this stage must be paved and the direction must be vertical, so that TikTok will label your account as silver jewelry.

The second stage belongs to the content publishing stage. When we find that the content pushed to us by TikTok is all related to silver jewelry or its surroundings, it means that the account has been labeled with silver jewelry, and then we can start to publish some content. The content can be moved, edited, and mixed with selfies. Pay attention to deduplication. You can choose manual deduplication or automatic deduplication to make the content closer to the original. The real-time data of the video will definitely change. It is better to post more than 3 videos a day for testing and comparison. Remember not to repeat the content. If conditions permit, you can test with multiple accounts, and then continue to release improved videos based on feedback data to continue testing, and find a content style with stable playback volume and rhythm.

The third stage is the stage of refined volume expansion. Excluding technical reasons, when the basic content and style of the account are basically established and the video has a relatively stable playback volume, the next thing to do is to expand the content matrix through various tools to generate more relevant content and obtain relevant traffic.

4. What to do about current limiting?

There are only three reasons for poor traffic: limited network environment, illegal account operation, and outdated content. It is not recommended to try airport IPs. Most of them are unstable and unsafe, and are easily restricted, banned, and blocked, and the final cost is too high.

Therefore, it is recommended to use a dedicated static residential ISP proxy in an objective environment. This type of proxy can usually simulate the network environment of real local users, making it easier to obtain local traffic recommendations, which is conducive to the start of an account. There are also various types of static residential ISP proxies. Kookeey's static residential proxy is what I currently use.

2. Five-dimensional innovative content positioning

During the testing process, we need to pay attention to these five important dimensions:

1. Accuracy

No matter what product you sell, understanding the users is the first priority. We need to use the product features for analysis and find the user portrait of the product based on the analysis.

① First, based on your own research and experience, choose appropriate topics and video materials for release testing;

② Secondly, pay attention to user comments, understand what they need, and get feedback from users;

③ Finally, find the user pain points and refine them into selling points, and integrate them into the video content, labels and copy.

2. Matching

No matter what product you make, the content and product must match, and the account must be vertical. If you have multiple categories of products, then create multiple accounts. It is not recommended to confuse brands and industry fields. But you must be careful to prevent association with multiple accounts. You can also use fingerprint browser + proxy IP.

For example, if we are selling football jerseys, we can start with a recent popular game video. Only when it is popular can there be topic traffic and we can find the fan audience of the product. Then we can add an unboxing video and product close-ups or factory inventory. The function of this part is mainly to highlight the product quality and manufacturer's strength, and establish a foundation of trust with customers. Finally, we should clearly indicate the price advantage and competitiveness of the product price, and guide potential customers to click on the landing page to make a purchase.

3. Interest

No matter what content you create, it must be interesting. TikTok is interest-based e-commerce first, and social e-commerce second. Whether the video can attract attention and impress customers is the core of whether the product can be converted.

Therefore, when we make videos, we can find a relevant video material for editing and planning based on a product that has been selling well on shelf e-commerce platforms such as Amazon, and direct traffic to the independent site to complete the transaction. To find content suitable for the product, only through interesting video materials can we highlight the product features to a greater extent and better attract people.

4. Innovation

After determining a stable style, it does not mean posting the same content every day. Remember that you must not repeat yourself. Whether it is a self-media video or an advertising video, there is a life cycle.

There is a certain amount of traffic bonus. But if the content structure, scene actions and routine processes are the same for a long time, there will be no novelty. The recommendation volume, completion rate, interaction rate and account attention of the video will drop rapidly. Basically, a batch of materials should be updated every two weeks.

5. Practicality

Videos need creativity, but videos that are flashy and have unclear themes are useless. Videos must focus on practicality, and the value of the content itself can attract users. Your video is unique enough, but what problem does it solve or what aspect of the user does it satisfy?

The curiosity and thirst for knowledge on the surface determine whether the video can attract more people, so we must pay attention to the practicality and functionality of the content.