As more and more sellers enter the cross-border e-commerce platform, the competition within the site is becoming increasingly fierce, and the size of the traffic determines the upper limit of sales. So whether you are doing Amazon, eBay, AliExpress, or Wish, off-site traffic is essential. The commonly used traffic channels are nothing more than social media, Google ads, and Deal discount promotion websites. Today I will share with you how to drive traffic through social media Facebook.
According to relevant data, Facebook's global average monthly active users (MAU) in the fourth quarter of 2018 was 2.32 billion, including 242 million users in North America and 381 million users in Europe. Facebook users visit the site or app an average of 8 times a day, and users spend an average of 35 minutes on Facebook every day. These massive users are an excellent resource for sellers to develop product markets.
1. Notes on Facebook registration and login
Registering and logging into a Facebook account requires ** software. When registering an account, Facebook has high requirements for IP lines, registration devices, browsers, and cookies. It is best to register with a computer with a brand new IP. After a successful registration, it is best to have a fixed IP when logging into Facebook. Do not change computers or IPs frequently.
After registration, Facebook will recommend some people who match you based on the information you filled out, such as location, interests and hobbies. It is recommended not to add more than 20 friends a day, because a newly registered account may be at risk of being blocked if a large number of people are added every day. At the same time, Facebook will recommend similar users to you based on the types of friends you add. If you add too many friends from non-target groups, the friends recommended by Facebook will become less and less accurate.
It is also very important that others agree to your friend request. The approval rate for adding friends widely is relatively low, and the lower the approval rate, the lower the chance of you being recommended to other users by the system, resulting in a small number of users who actively add you as a friend.
2. How to find accurate users
In the early stage, you can search for keywords, find and follow some public page that are highly relevant to the product or join related Groups. Relying on Facebook's real big data, some accurate users can be recommended to you. If you have some interactions later, the probability of recommendation will be greatly increased. Group is better than public page, it can list all member information. The users found through Group are much more accurate and relevant than friends added widely. You can also create relevant interest groups yourself to attract target users to join.
3. Facebook Homepage
The core of Facebook is social networking, so users prefer to look for people or things that interest them on Facebook. If your profile is personalized and can leave a deep impression on users, users will be more likely to become friends with you.
The early stage of Facebook is to accumulate fans. You must stay active and update your status frequently so that everyone can pay attention to you. The content of the status can be combined with relevant Facebook hot spots, or some interesting product-related videos, skill sharing, etc. For example, if you make beauty products, you can publish some makeup tips or celebrity makeup imitation videos.
If you don’t know what content to update continuously, it is recommended that you search for the Facebook homepages of well-known overseas peers related to your products or business, study the relevant dynamics with high number of likes/comments/shares in their homepage content, and then formulate corresponding publishing strategies.
4. Create a group
It is more effective to create your own group. You can post attractive content (articles, pictures and videos) in the group every day to attract attention and inspire users in the group to participate in discussions. Then, you can add target customers to the group in a targeted and purposeful manner. At the same time, optimize the content of your own homepage and place more product information that customers may be interested in on the homepage.
After a certain number of fans have been accumulated, problems will arise in sending evaluation information or managing friends. Frequent posting of evaluation information in different groups may lead to account closure. One-to-one sending is inefficient, and communicating evaluation needs takes a lot of time…
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