The biggest fear in cross-border e-commerce is not the lack of orders, but the fear that after a surge in orders, before the money is withdrawn, the store will be ruthlessly closed by the platform because it is associated with the platform.
Amazon has frequently seen large-scale account scanning, and there are countless cases of being blocked due to "association". Recently, a seller reported that his account was scanned by Amazon again because the store was linked, and the "link" of the association was the seller's payment account. Amazon is strictly checking the associated stores through the payment account. If a payment account corresponds to multiple accounts, it will face the risk of being scanned by Amazon. The situation in China where stores are linked due to various factors and product sales are affected often occurs.
You should know that Amazon only allows one set of seller information to register and use one store account, but the actual situation is that one operator operates multiple stores at the same time. Being associated is a headache, and Amazon is also quite elaborate on the matter of "association", taking many measures to verify the stores operated by the sellers. What factors will lead to "store association"?
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There are many factors that lead to store association, and the consequences of being discovered are serious. <br>After understanding the reasons why most Amazon sellers' stores are associated, we can find the following reasons:
Network connection <br>Computers, network cable IP, routers, network card information, hard disk information and other hardware may have an impact on the store. Each store is equipped with an independent broadband network or the computers corresponding to different stores must be equipped with independent wireless network cards. The network of a dead store cannot be used anymore, and the computer configuration must be changed before it can be used.
Information association <br>Many Amazon sellers do not distinguish between the company name and legal person name, as well as the payment account, address information, email address, etc. when registering a store, which will also be detected by the platform.
Browser association <br>Amazon can automatically record the user ID, password, browsed web page cache, etc. when browsing the website through the web server to determine whether there is an association.
Once a store is determined to be associated, the associated store will be pulled into the review, and either the product sales rights will be removed or the store will be directly closed. Some accounts also have cross-selling behavior between products, and in this case, the platform will force the removal of all listings of the new account.
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How to effectively prevent your store from being linked?
From the reasons why Amazon is associated, as long as all possible factors are avoided, the store can be well protected. It is important to isolate the relevant information and materials for each store registration.
When registering a new store, you must follow a set of information to register a site. The number, email address, address, card number, payment account number and other information you need to provide during registration must be different. The registration information must be distinguished from the old store, and it must be checked before submission to avoid mistakes.
You should also pay attention to the store operation network. The network environment must be fixed, one account corresponds to one IP, and the router and network card cannot be the same. Do not change the IP address to log in on the mobile phone at will. An unstable IP will lead to the risk of being associated. In short, if you want to operate multiple accounts, the software and hardware must be independent of each other.
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