An Amazon account being blocked means that Amazon stops the seller's sales privileges on the platform. Most of these blockings are caused by the seller's illegal operations. Here are some common reasons for blocking.
1. Account association issues
Just like using one IP address to log in to two or more accounts, duplicate registration information will cause the accounts to be linked for no reason and be judged as linked by the Amazon system. This requires sellers to use only one IP address, one PayPal, one email address, etc. for one account. At the same time, the MAC address of the network card should be dynamic, and pay attention to the traces of cookies, because the system will also determine whether to link based on the seller's Internet usage habits.
If the similarity between two products in an account reaches more than 30%, it will be considered as related. Generally, the platform will require the seller to close one of the accounts. If the same person operates multiple accounts, the platform will directly determine that they are related because of the similarity of operating habits.
If the same tax number is used when operating multiple accounts, or the same payment account is used, it will still be considered as associated and the account will be blocked.
2. Infringement of selling by following others
As we all know, following a good product can quickly bring a large number of orders to the follower, but once the seller follows the infringement, he will be punished by the platform's account suspension. Under this premise, even if the seller wants to follow the sale, he needs to observe in advance whether the other party has registered trademarks or related patents. If the seller is warned by the platform for following the sale, or complained by the other party, then the system will identify it as infringement and directly suspend the account.
3. Buyer reviews
On the Amazon platform, stores with too many negative reviews are very dangerous and may be blocked at any time, but they can usually be unblocked through appeals.
4. Authentication issues
Some products need to obtain relevant certifications before they can be sold in some countries, such as product authorization certification, safety certification, etc. In Europe, electronic products must obtain CE certification before they can be sold.
5. Picture Problem
Some sellers believe that by spending time on product images, they can retain buyers and use certain consumer psychology to mislead buyers, causing the images to be distorted. If such behavior is reported, the account will be immediately blocked.
6. Account Performance
The platform evaluates the performance of an account based on the following points: order defect rate should be less than 1%, buyer purchase cancellation rate should be less than 2.5%, delayed delivery rate should be less than 4%, and effective tracking rate should be greater than 95%. If these requirements are not met, the seller will be judged as having poor account performance, and will be warned or even blocked.
7. Seller operation evaluation
Just like Taobao in China, Amazon also has the phenomenon of fake orders. The platform has always had zero tolerance for such behavior and the account will be blocked if discovered.
8. Keywords
Similar keywords will also attract the attention of the platform, so when sellers post products, they should carefully check the keywords in the title and not use other sellers’ brand names.
Sellers need to strictly abide by the regulations of the Amazon platform and strive to solve problems in their own stores while complying with the regulations to prevent their accounts from being blocked by the platform.
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