Overseas market data mining also requires cross-border e-commerce sellers to effectively use proxy IP to replace multiple IP addresses to obtain the target real data information address. So which aspects of proxy IP can effectively help cross-border e-commerce overseas business?
1. Obtain market data.
After the e-commerce platform's "price war" restrictions on major sellers, more sellers will shift their focus from obtaining rankings at low prices to improving product competitiveness, obtaining relevant information from competing products and the overall market, and improving and upgrading products. Directly crawling competitor data without using a proxy IP will be detected and banned by the target site. Using a proxy IP can achieve IP address rotation, and each access request is sent from a different IP address. This method of quickly switching IP addresses can bypass the site's anti-crawling measures, helping crawlers to efficiently obtain data.
After users use proxy IP to collect the required information, they can obtain the most useful information through analysis, such as the latest pricing, sales model, marketing methods, etc. of competing products, understand the specific situation of competing products, and formulate a marketing plan that is more favorable than competing products in a short period of time.
2. Prevent multiple accounts from being associated.
Cross-border e-commerce practitioners are aware of the seriousness of account association, which makes them afraid to take action. In fact, they can use agent IP to solve this problem. Using high-quality agent IP services can help users individually assign each account IP address, achieve multi-account anti-association, effectively reach the target market segment, and ensure the smooth operation of cross-border e-commerce business.
3. Pricing tracking.
In order to prevent competing products from obtaining important information on the website, some websites will access certain specific IP user restrictions. The IP address will be detected when accessing the other party's server. If the IP is on the restricted list, the website will directly reject the user's access request.
Using proxy IP to analyze these valid data can help e-commerce teams understand the market's pricing and marketing strategies, thereby adjusting the latest product prices or launching effective promotional activities.
4. Monitoring of advertising and marketing activities.
When sellers conduct advertising and marketing activities, it is impossible to confirm whether the advertising content is effectively displayed only from a single geographic location. Use residential proxies to ensure that the IP address is regarded as a real ordinary user, check the consumption effect of advertisements in other countries and regions, monitor whether the advertisements are correct, verify the correctness of the advertisement links, grasp the advertising data in real time, lock the advertisements to attract users, expand the scope of advertising influence, optimize the advertising content or form product interaction, and make the advertisements more attractive.
At present, the cross-border e-commerce industry is booming, and more and more sellers are pouring into this track. In the fierce market competition, how to first understand the competitive products or market conditions, master effective data, and formulate advantageous development strategies has become a problem that cross-border e-commerce sellers have to think about.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
