As the global e-commerce market matures, cross-border e-commerce platforms are gradually emerging. TEMU, a leading cross-border e-commerce platform, is gaining traction in the European and American markets. This article will start with Pinduoduo's latest financial report, explore the advantages of the TEMU platform, analyze why the European and American markets welcome it, and how to increase store weight and sales on TEMU, with a special focus on the importance of self-supporting account evaluation in improving TEMU store performance.
Analyzing the positioning and market prospects of TEMU from Pinduoduo's financial report In Pinduoduo's recently released third-quarter 2023 financial report, both revenue and market value showed significant growth, with overseas markets performing particularly well. Behind this, a platform called Temu gradually surfaced and became a new key growth point for Pinduoduo.
Although Temu was not explicitly mentioned in Pinduoduo's financial report, it is generally believed that this platform has achieved a phenomenal rise in just over a year. From the data, Temu's performance in the first three quarters of 2023 even surpassed popular shopping apps such as Amazon, ranking first in many countries including the United States, the United Kingdom, France, Germany and Australia. At the same time, Temu's daily number of new users is nearly 10 million, and the number of users in the United States in August has exceeded 100 million.
In-depth analysis of Temu's success shows that in addition to relying on Pinduoduo's strong supply chain foundation and innovative full-hosting and flexible supply models, it has also successfully attracted the attention of overseas consumers through precise market positioning and marketing strategies. For example, Temu's advertisement appearance in the "Super Bowl" and the successful opening of overseas markets by providing highly cost-effective products.
It is worth noting that compared with cross-border e-commerce companies such as SHEIN, Temu has performed well in terms of monthly active users and GMV growth rate. Some analysts believe that Temu's potential valuation is not inferior to SHEIN, and there is still considerable room for catalysis of Pinduoduo's revenue and market value.
Looking back at Pinduoduo's development history, it can be seen that Temu's rise is not accidental. As an important part of Pinduoduo's globalization strategy, Temu relies on the strong strength of China's manufacturing industry and continuously optimizes the supply chain and logistics system to provide global consumers with a shopping experience with a high "quality-price ratio".
How to improve the sales and weight of TEMU stores? With the rise of the TEMU platform, sellers from all over the world have flocked to this vibrant platform. So how to improve the weight of TEMU stores and upgrade the ranking of products has naturally become a topic that every TEMU seller must face. Next, this article will introduce how to improve the sales and weight of TEMU stores:
Optimize stores and products: Ensure that stores and products have good reputation and word of mouth, and improve consumers' trust in stores and products. At the same time, optimize product titles, descriptions, keywords, etc. to improve product rankings in search results.
Develop marketing strategies: Develop corresponding marketing strategies based on the target audience and market demand, such as coupons, discounts, limited-time sales, etc., to attract consumers' attention and increase sales.
Improve customer service quality: Provide high-quality customer service, solve consumers' questions and problems in a timely manner, and improve consumer satisfaction and loyalty.
Strengthen marketing promotion: Carry out marketing promotion through social media, advertising and other channels to increase the exposure of stores and products and attract more potential consumers.
In addition to the above traditional methods to increase the store's weight and product sales, most sellers now, whether on TEMU, Amazon, or other cross-border platforms such as Shopee and Tiktok, use self-operated account evaluation to make up orders and leave reviews for themselves to improve their store rankings and weight.
What are the benefits of self-supporting account evaluation for stores?
Product reviews have a significant effect on improving rankings, weights, and sales, and its logic is similar to that of the domestic (Taobao platform). In addition, reviews can also be used as a strategy to prevent copycat sales. However, as the demand for reviews increases, sellers are prone to problems when looking for real-person reviews. These problems mainly include the reuse of account resources, long review times, and unreliable service providers. These problems lead to poor results of real-person reviews, and may even expose sellers to the risk of buyers placing orders with black cards or malicious refunds after refunds.
Therefore, many big sellers have begun to form their own evaluation teams to handle orders. This article briefly introduces the advantages of self-evaluation accounts:
1. Flexibility in controlling evaluation time and quantity: Sellers can freely decide when and how to evaluate their product listings, thereby effectively improving their weight.
2. Significantly reduce evaluation costs: Compared with paying high commissions, the cost of self-maintaining accounts is extremely low. The total cost of resources including foreign mailboxes, addresses, mobile phone numbers and student memberships is less than 10 yuan.
3. High-quality and secure account management: Since the account is cultivated manually, not automatically created by a machine, it is more secure. At the same time, the use of pure residential IP makes account management more convenient.
4. Simple and easy to copy model: This method is simple and easy to learn, and one device can support unlimited accounts. If you have other seller resources around you, you can also help them conduct evaluations to obtain commission income and exchange rate differences. (If you need this resource, you can connect with us)
What should you pay attention to when doing a self-supporting account evaluation?
Although self-supporting account evaluation is of great help to stores and products, it may be counterproductive if you do it blindly without the underlying knowledge. Here are some points to note when evaluating self-supporting accounts for your reference:
1. Account authenticity: Ensure that your account has real personal information and shopping history to avoid being identified as a fake account by the platform.
2. Evaluation quality: Ensure that the evaluation content is true, objective, and valuable, and avoid excessive exaggeration or false propaganda.
3. Moderate operation: Avoid excessive use of self-maintained accounts for evaluation, so as not to trigger the platform's anti-cheating mechanism.
4. Monitor risks: Pay close attention to changes in platform policies and adjust self-maintaining account strategies in a timely manner to ensure compliance operations.
In conclusion, on a cross-border e-commerce platform like TEMU, the importance of self-maintained account evaluation is self-evident. However, a successful self-maintained account evaluation is not a simple investment of time and money, but also requires the evaluator to have a complete set of technical research and development background and strategies. From maintaining environmental safety, accurately grasping the account maintenance cycle, to formulating efficient ordering strategies, mastering evaluation control skills, to professional knowledge of advertising, every link is crucial. These professional capabilities and strategies are particularly important on international platforms such as TEMU, which can help sellers stand out in the fierce competition and increase store weight and sales. I hope that these sharings can provide you with valuable references for the evaluation of self-maintained accounts on TEMU, and look forward to more in-depth technical exchanges with you!
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