In 2023, the four little dragons SHEIN, Temu, AliExpress, and TikTok Shop will grow and expand rapidly, becoming a new choice for Chinese cross-border sellers to "escape from Amazon". However, cross-border e-commerce depends on Amazon. At present, Amazon is still the absolute leader in the cross-border e-commerce industry, accounting for nearly 70% of the business share.
As the preferred platform for cross-border e-commerce, there are still many newbies ready to join the game! So here is a summary of what you need to prepare before opening a store on Amazon, read on!
1. Prepare registration information:
(1) Email, such as Yahoo, Gmail, Hotmail (please provide different email addresses for multiple sites)
(2) Business license: It is recommended to register a business store. It is not easy to hang the account by registering through the investment manager link.
(3) A color photo of the legal person holding his/her ID card
(4) Overseas receiving account: An overseas bank account is required
(5) Dual currency credit card: Dual currency credit card, VISA is preferred, which can be used for account verification
(6) Prepare a phone card
(7) Prepare a stable and secure anti-correlation network environment
2. Requirements:
(1) Registration email address:
●Please add the Amazon domain name as a whitelist to avoid wrong delivery to the mailbox. Sellers are requested to check the inbox/ad box/trash box every day, and be sure to reply to confirm receipt of the email as soon as possible after receiving it.
●If you registered through the invitation link from the investment manager, do not change the email address you used when applying for the investment link, otherwise you will lose the follow-up and support from the investment operation account manager.
(2) Business license:
● Provide color photos/scans, which must be high-definition and complete. Black and white copies will not be accepted, and photos with missing corners or edges are not acceptable.
●Only limited company legal persons registered in mainland China, Hong Kong SAR and Taiwan are accepted (three certificates must be combined into one, and a unified social credit code must be displayed)
●Hong Kong companies please provide company registration certificate + business registration regulations
● Individual businesses and Macao SAR legal persons are not accepted
(3) Identity card of the legal person:
●Color photos or scanned copies must be high-resolution and complete, and photos with missing corners or edges are not acceptable
●Black and white or screenshots are not acceptable
(4) Overseas payment number:
●Overseas bank debit account (local bank account in any region such as the United States, United Kingdom, Germany, Austria, France, Hong Kong, etc.)
●Cross-border payment accounts issued by third-party payment institutions (LianLian Pay, P Card or PingPong) need to be registered in the name of the company
●Personal bank account or company bank account at the US site
(5) Dual currency credit card for debit payment:
● Make sure that the payment function of the currency of the country of sale is enabled. For example, if you want to open a US site, you need to use a credit card that can pay in US dollars.
●It is recommended to use the corporate credit card
(6) Phone cards:
● Note that it is best not to install software that automatically blocks calls or text messages, which can be used for two-step verification
● You need to ensure that the phone is normal, do not set transfer or blocking to prevent missing calls from the investment and operation team. At the same time, if you receive an outbound call from the global store investment and operation team, please set it to the whitelist number
(7) Anti-association network environment:
●Prevent store accounts from being associated and ensure that the accounts operate in a unique, pure environment to avoid triggering account risk control. Do not use unclean shared IP addresses. The best method is to use a fingerprint browser + proxy IP.
3. Notes:
(1) Registration information must be compliant and legal
(2) Registration information must be unique and cannot be repeated or related.
(3) It is recommended to use real information and be wary of purchased accounts/assets, as these are likely to trigger a second review.
(4) Shortly after registering an account, please note that operations need to be performed in small quantities and multiple times. For example, the profile information cannot be changed drastically at the same time. It is best to leave 3-5 days between each operation.
(5) Do not register an account immediately after registering a new company. The Industrial and Commercial Bureau may not have received the information yet. Wait a week before registering an account.
(6) Amazon cannot verify ID information through passport. If you need to register an account through your two companies, you can submit your personal information using your ID card and passport respectively, so that the two accounts will not be linked.
(7) When filling in the account information and address on the Amazon backend, please pay attention to the standardization and avoid making it too long. You can fill it in separately. For mainland companies, it is recommended to use Chinese pinyin, and for Hong Kong companies, fill in the English name on the registration certificate.
(8) Try not to use virtual credit cards. In the future, if you encounter a second review or KYC audit, your virtual credit card may not be able to provide a bill.
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