As the Double Eleven abroad, the annual shopping carnival "Black Friday" is approaching, and cross-border merchants have already been gearing up for Black Friday.
TikTok Shop officials have invested a lot of resources in this largest platform event of the year. The most noteworthy of these is the "full hosting model" provided by TikTok for merchants.
Under the fully-hosted model, store operations, warehousing, distribution and other aspects that were previously the responsibility of the seller can now be directly hosted on the platform, allowing merchants to devote more energy to supply and creating hot products, greatly reducing the difficulty and time and energy costs of operating stores, and helping cross-border merchants to reap a lot of rewards during the year-end peak season.
In addition to the bonus of the peak shopping season itself, does the combination of Black Friday + full hosting model create more profit possibilities for us? How can we use this clever combination to hone our own strategy?
My suggestion is that TikTok cross-border merchants can open multiple stores to make profits together.
This serves two purposes:
One is to take advantage of the peak shopping season to generate revenue in multiple stores.
The full-hosting model means that the energy that was originally enough to manage only one store can now be distributed to multiple stores. After all, with the platform taking care of operations and full-link logistics, sellers have fewer things to worry about and naturally have more energy.
The amount of traffic and audience a store can carry is limited. For example, a store that sells accessories for girls must have mainly girls as its audience, and it is difficult to expand into the male market.
Under the fully-hosted model, merchants can rest assured that the platform will be responsible for marketing. At this time, you can open multiple stores, covering categories such as accessories for middle-aged and elderly women and accessories for men. This can not only expand different markets, but also have more stores to take on traffic during the year-end shopping season.
The second is to bet on multiple categories to increase the hit rate of hot products.
The fact that Black Friday has become the largest shopping carnival abroad is closely related to its delicate timing. On the one hand, in November, people have the need to change into new items for autumn and winter, and clothing, household items and warm clothing are all rigid needs.
It also coincides with a series of major foreign holidays such as Halloween, Thanksgiving, and Christmas, and people need to make large purchases. Products with festive elements and holiday traditions are indispensable. Along with this comes people's demand for social gifts, and various gift box sets are very popular.
The huge and diverse shopping demands of users have created an overall boom in the Black Friday market. The profit margins of hot products in different categories are also different. It is certainly right to focus on one track, but relying on the Black Friday + full hosting model, we seem to be able to do more?
For example, if you are a clothing merchant, your market choice for this Black Friday will be autumn and winter clothing, which is in urgent need of people. However, during the peak festival season, the profit margins of various gifts are really attractive.
Since the platform is fully managed and you happen to have a source of goods, the possibility of running into problems that you can't take care of or handle is greatly reduced. So why don't you try out the benefits of both sides?
As a result, your autumn and winter clothing products, as essential products, perform stably, and the gift shop also takes advantage of this express train to boom, even with lower costs and higher profit margins.
When it comes to opening multiple stores on Tiktok, you must pay attention to these key points!
First of all, we must ensure the operating environment. Friends who do cross-border e-commerce should all know the importance of IP. Each store's IP must be independent and stable to prevent the account from being blocked by the platform. The Black Friday promotion is coming soon. Everything is ready except for the east wind. It would be too unfair if it fails in the network environment.
Several of the stores I opened are targeting different regional markets. For example, one store mainly targets European and American audiences, and another store targets Southeast Asian audiences. The regional span is very large, so I have relatively high requirements for the stability of the proxy IP. After all, if you are not careful, it is easy to make a mistake and cause "teleportation" to be judged as a suspicious operation by the platform.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
