TikTok US ban not enforced? New opportunities for cross-border sellers!

Recently, TikTok has undergone major changes in its policies in the US market. The ban that was originally expected to be faced has not been implemented. At the same time, Xiaohongshu, which was once seen as a potential stock in cross-border e-commerce, has gradually lost popularity in overseas markets. For cross-border sellers, this market trend means new opportunities and challenges. This article will analyze TikTok's latest developments in the US and explore its new opportunities in the field of cross-border e-commerce.

TikTok US policy adjusted, ban not enforced

TikTok has been facing many policy uncertainties in the US market, especially the ongoing discussions on data security issues. But so far, the US has not actually taken any ban measures against TikTok, which means that TikTok can continue to operate normally in the US and provide an important traffic channel for cross-border sellers.

What does TikTok's stable operation in the United States mean for cross-border e-commerce?

1. TikTok Shop is still the core battlefield for cross-border sellers to expand in the US
   TikTok remains one of the most active platforms for young users in the U.S., with more than 150 million daily active users and its ability to bring goods continues to increase. Sellers can continue to expand into the U.S. market through TikTok Shop, short video sales and live e-commerce.
2. Brands and independent websites can still rely on TikTok to obtain accurate traffic
   As a content-driven platform, TikTok remains an important channel for brands and independent website sellers to obtain free traffic. Enterprises can accurately reach American users through methods such as seeding content, KOL (key opinion leader) cooperation, and advertising.
3. TikTok ecosystem is still prosperous, and commercialization is accelerating . Since the ban has not been implemented, TikTok's layout in advertising, e-commerce, creator economy, etc. will not be affected. For sellers, this means that relying on TikTok for promotion and sales is still a worthy investment.

As Xiaohongshu's popularity in overseas markets declines, TikTok welcomes new opportunities

Compared with the stable development of TikTok, Xiaohongshu's influence in overseas markets has shown a downward trend in recent years.

1. Xiaohongshu encounters obstacles in overseas market promotion <br>Although Xiaohongshu still has a strong user base in the domestic market, its international layout has encountered considerable challenges. Due to factors such as content review, user habits, and algorithm recommendations, Xiaohongshu's user growth in the European and American markets is relatively slow, and its influence is far less than TikTok.
2. Brand promotion and marketing lean towards TikTok <br>Due to the limited influence of Xiaohongshu overseas, many cross-border brands and sellers have begun to turn to TikTok for content marketing and e-commerce promotion. TikTok's powerful algorithm recommendation system enables brands to accurately reach target users and bring higher conversion rates.
3. TikTok's content ecosystem is more suitable for overseas users <br>Xiaohongshu's content tends to be text-based, while TikTok is mainly short videos, which are more in line with the consumption habits of overseas users.
4. Therefore, it is easier for TikTok to create popular content in the European and American markets, attract more users' attention and bring actual sales conversions.

How can cross-border sellers seize the TikTok opportunity?

Faced with the reduction of uncertainty about TikTok in the U.S. and its status as a major traffic platform for cross-border e-commerce, how should sellers grasp this trend?

1. Deeply cultivate TikTok Shop, the US market is still the focus

• Enter TikTok Shop and use the short video + live streaming model to quickly increase sales.
• Pay attention to the rule changes of TikTok Shop, optimize product listings, and improve store weight.
• Combined with KOL marketing, let influencers promote products and drive sales growth.

2. Use TikTok advertising to accurately reach users

• Use TikTok information flow ads, Spark Ads and other forms to increase brand exposure.
• Optimize ad creatives through A/B testing to increase ROI (return on investment).
• Combined with remarketing strategies, improve conversion rates.

3. Create high-quality short video content to enhance brand influence

• Study TikTok's popular content trends and combine the platform's gameplay to create videos that attract users.
• Establish an official brand account and regularly publish high-quality content to increase user stickiness.
• Combine challenges, topic marketing and other means to increase brand interaction.

4. Independent website sellers can use TikTok traffic to achieve conversion

• Use TikTok short videos to divert traffic to independent sites and increase off-site traffic sources.
• Combined with TikTok Pixel for data tracking, optimize user conversion path.
• Use UGC (user-generated content) to enhance brand social influence and improve user trust.

Conclusion

TikTok's policy risks in the US have been reduced, and Xiaohongshu's popularity in overseas markets has weakened, making TikTok's advantages in the field of cross-border e-commerce more prominent. For cross-border sellers, now is an important time to increase their layout on TikTok. Whether it is to bring goods through TikTok Shop or to expand brand influence through advertising and content marketing, TikTok is still one of the most noteworthy core channels.