Temu sellers’ secret to increasing traffic: Use evaluation and order-boosting strategies to efficiently improve conversion rates!

Temu, a cross-border e-commerce platform under Pinduoduo, quickly gained a foothold in the US market with its unique advertising and low-price strategies. After initial success in the European and American markets, it has been moving towards a broader overseas market. In July last year, Temu officially entered the Asian market, with Japan and South Korea becoming its first Asian sites. Then, at the end of August, Temu turned its attention to Southeast Asia, choosing the Philippines as its first stop. It continued to use its iconic low-price strategy, through large discounts from "45% OFF" to "90% OFF", coupled with discount coupons, free shipping for all items, and unconditional returns within 90 days, it quickly attracted the attention of local consumers.

Judging from Temu's global layout, the low-price strategy is undoubtedly its core weapon to conquer the market. So far, since its launch in September last year, Temu has covered 37 countries and regions around the world, spanning Asia, Europe, North America, South America and Oceania, achieving comprehensive coverage from developed regions to emerging markets. This report card not only highlights Temu's ambitions, but also reflects its strong competitiveness in the field of cross-border e-commerce.

Faced with such a vast market, how can Temu sellers quickly open up the market in the early stage and achieve double growth in sales and conversion? An effective strategy is "evaluation and order supplement". This strategy simulates real purchasing behavior, quickly improves product weight, accumulates sales and reviews, thereby enhancing consumer trust and attracting more potential buyers.

However, implementing assessment and order replenishment is not easy. The key is to ensure the safety and controllability of the process. The following are two main methods:

Real-person reviews : Although real-person reviews are highly weighted, there are many uncertainties, such as malicious negative reviews, account risk control, etc. In addition, finding suitable real-person buyers is also challenging, costly, and difficult to guarantee results.

Self-supported accounts : In comparison, self-supported accounts are more controllable, and sellers can flexibly arrange order time and quantity according to their own needs. At the same time, this is also a low-cost, high-return promotion method. However, self-supported accounts also face technical difficulties such as hardware parameter association, IP purity, and payment card risk control, which requires sellers to have professional technical capabilities and risk control awareness.

In response to the challenges of self-supporting accounts, sellers need to build a safe and stable network environment, use foreign servers, remote terminals, fingerprint browsers and other tools to ensure the independence and security of each account. In addition, it is necessary to have a deep understanding of the platform's risk control mechanism to avoid detection risks. For example, platforms such as Amazon will conduct order authenticity detection from multiple dimensions such as DNS, IP address, and device parameters. Sellers need to be prepared in advance to ensure the safety of the evaluation and order filling process.

Many sellers have doubts about the safety of review and order placement and the possible platform penalties. Before conducting review and order placement, we must have a deep understanding of the platform's risk control mechanism. Many e-commerce platforms will detect the authenticity of orders in a variety of ways, such as DNS query, IP address, device parameters, region code, regulatory code, motherboard code, WIFI address, payment card information, and buyer account. Taking Amazon as an example, its risk control detection is very strict, involving as many as dozens of detection points. Therefore, if you don't understand these mechanisms well enough, you should not conduct review and order placement at will, nor should you easily outsource orders to others. Many studios are unable to register accounts on their own due to environmental restrictions and cannot place their first order, so they often purchase ready-made accounts to provide evaluation services for sellers.

Instead of handing security issues over to others, it is better to systematically learn relevant knowledge, build an environment that can cope with risk control challenges, and register and cultivate accounts by yourself to conduct evaluation and make up orders. This is not only safer, but also more reliable. At present, more and more sellers have realized this and started to cultivate accounts for evaluation by themselves, so as to control the evaluation process more accurately and make adjustments according to the actual situation of their own stores.

For a fully managed platform like Temu, many sellers may not know how to conduct evaluation and make up orders. First, we need to build a real buyer environment to avoid the risk control detection points of the platform. Then, register a buyer account to place an order for your own store and conduct an evaluation. Temu's new site usually provides large newcomer discount coupons, which are very cost-effective to use for the evaluation of your own store. The address used when registering a buyer account should be the real buyer's address. If the cost of obtaining the address is low, it can be used directly for giving away; if the cost is high, you can seek the service provider to provide the address and transfer it back to the warehouse to ensure the smooth progress and security of the evaluation and make up order.