Account association is an emerging phenomenon on various cross-border e-commerce platforms. It is also one of the most talked-about topics that every cross-border e-commerce seller is bound to care about. Many sellers are even afraid of account association and dare not use ERP software, dare not leverage more intelligent and efficient operation tools, and dare not open multiple stores. What is account association, what reasons can lead to account association, and how to effectively avoid account association? Do you really understand? I have been asked many strange questions about account association, and found that more than half of the sellers do not really understand the term "association", nor do they know the reason, let alone any anti-association experience. They can only learn little by little through the heavy price of being blocked and closed.
Sellers who have learned from past mistakes may not be so blind to make up for their losses. Let's review this old-fashioned but puzzling topic of "anti-association". After all, once an account is blocked due to association, there is basically no way to appeal. This kind of naked loss is still very frustrating.
What is "association"?
In fact, the "association" that everyone has been talking about is that the platform officials believe that the same person or the same company operates multiple stores to obtain more product exposure. This behavior is not allowed by the official, so they will suppress it through various means. Once verified, the so-called "association" is generated, and multiple stores may be blocked and closed.
What causes the association?
1. Multiple accounts have the same registration information
All the information required for account registration, including personal basic information, email, phone number, payment account, etc., cannot be reused. Even if the account is dead, the information cannot be used to re-register the account. This is the most basic requirement. If the registration information is the same, it is most likely that the official will determine that the same person is operating multiple stores, which will create the so-called "association" and lead to the tragic account suspension.
2. The computers and network environments logged in by multiple accounts are the same
The official records of the computer MAC address, router MAC, browser fingerprint, computer system fingerprint, network IP, etc. used to log in to the account will also be used as the basis for checking the association. The account logged in to this computer has been blocked, so it is best not to log in or register other accounts. If you need to re-register, it is best to reinstall the system, format the hard drive, replace the network card, and replace a new network cable. In short, keep the environment completely different from the previous account.
When operating multiple stores, placing multiple computers in fixed locations, and using different network operators and different IP addresses can avoid account association, but this will obviously increase operating costs, and separate operations will obviously affect work efficiency. Therefore, it is recommended to authorize ERP software to manage the store. For example, the well-known Tongtu, Dian Xiaomi, Ma Bang, etc. all support the wish platform, and can authorize multiple accounts at the same time, which can not only avoid association, but also achieve more batch operations and synchronous management, greatly improving work efficiency.
Speaking of ERP, let me say a few more words here. In the communication and interaction with everyone, I found that many people think that using ERP to authorize multiple stores, or logging in to the same ERP account on multiple computers will also cause associations. You can rest assured that all ERP software vendors that officially cooperate with the platform are connected to the official API interface, and store data is also transmitted to each other through the API interface. The interface will not record personal IP, MAC address and other information, so it will not cause associations.
There is no connection between the two platforms. Different platforms are different systems and different operators. There is no relationship between them and it is impossible to restrict each other. For example, Wish official has no right to restrict Wish users from registering eBay. There is no intercommunication between Wish accounts and eBay accounts. Whether they are authorized to the same ERP, logged in on the same computer, or moved data between each other, it has nothing to do with the account association. You can use it with confidence.
3. Listing the same product in multiple stores
If the similarity of products in multiple stores reaches a certain ratio, the official will also think that they are operated by the same person, resulting in account association. Therefore, you must not take shortcuts when posting. Even if the same product is uploaded to multiple stores, you must make differentiations. You must make corresponding adjustments in terms of pictures, titles, descriptions, and even shipping logistics. Don't make them completely the same. Even the picture watermarks must be differentiated. In short, you must make the official feel that different people are selling different products.
When posting products, you may also use official templates for batch upload, or use the batch posting function provided by various ERPs. It is especially important to note that the same template cannot be uploaded to multiple stores repeatedly. For example, Dianxiaomi provides the batch import function and data migration function of wish products, which can greatly improve the efficiency of product posting, but it is not recommended to repeatedly import and move the same set of information to multiple stores. It is best to modify the title, description, picture and other information to a certain extent before posting to the second store, and even the price and shipping cost may be slightly different.
How to appeal after association?
Amazon has made its association mechanism almost watertight. No seller can escape the official system detection. Once it is determined that several accounts are operated by the same company or individual, there is a risk of association, which is irreversible and basically there is no way to appeal. Wish officials are also constantly improving the platform mechanism, and the requirements for sellers operating multiple accounts are becoming more and more stringent. Its association mechanism is no less than that of Amazon, and it is basically powerless to reverse the situation.
Some people also said that to completely avoid being linked, you should not have multiple accounts, but only focus on one account. If you need multiple accounts, you can rely on your own practice, understand the reasons for being linked in detail, and effectively avoid it.
Today, I can only share this with you. I hope you have better experience in preventing association. The above remarks may have been said thousands of times, but how to implement them specifically still requires us to pay more attention in our actual operation, use theory to guide practice, and constantly summarize experience in practice. Only by taking targeted measures can we prevent problems from happening.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
