In recent years, the potential of the cross-border e-commerce industry has been growing, and many people have chosen to enter this industry to get a piece of the pie. The Amazon platform is one of the largest sales platforms in the cross-border e-commerce industry, and it is also the preferred platform for many cross-border e-commerce sellers. At the same time, the Amazon platform also has many rules and regulations for sellers to open stores. This article will briefly introduce the specific regulations of the Amazon platform on the seller's IP address.
The IP address used by sellers on the Amazon platform must be a fixed IP address. This is because many sellers have more than one store. If a normal broadband is used, the corresponding IP address is a floating IP address. There is a certain risk of being associated with a floating IP address. However, the Amazon platform does not allow the same seller to operate multiple stores on the same Amazon site. Once detected by the platform, the seller will be forced to close other accounts or stores immediately. Therefore, on the Amazon platform, the IP address is an important factor that can be used to determine whether the seller has opened multiple stores. If a floating IP address is used, it will be associated, which will directly affect the seller's daily operations.
In addition, each IP will be assigned an address when connected to the network. Amazon platform stipulates that the external network connected to the seller's IP must also have the same IP address. Amazon platform mainly judges the seller's IP address based on the external network, so the external network address connected to the same seller IP account must be the same, and it is not enough to just have the same internal network. Therefore, sellers can purchase an unused external network IP through other channels and bind it to their own Amazon platform store.
Generally speaking, first of all, Amazon platform requires sellers to use fixed IP addresses, because floating IP addresses are easily associated, which will cause the seller's store to be forced to close. Secondly, the seller's store IP address must always be connected to the same external IP address. Amazon platform does not judge whether the seller has opened multiple stores based on the external IP address. Therefore, stores with different IP addresses must use different external IP addresses for login and operation.
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