Southeast Asia has been the fastest growing region for e-commerce in the world for the third consecutive year, and the market size of Southeast Asian e-commerce is expected to reach US$234 billion by 2025. Although it started late, with the popularization of mobile Internet and digital payments, the cross-border market in Southeast Asia has risen rapidly and is showing a booming development trend.
With a large population base, high Internet usage rate and a high proportion of young people, the Southeast Asian market has huge consumption potential and has gradually become one of the most promising e-commerce markets. According to statistics, Southeast Asian Internet users spend an average of nearly 4 hours a day on mobile terminals, which is longer than in the United States and other regions. They are also keen on interacting on social platforms such as Facebook. This long-term demand for Internet access and preference for social software have created more opportunities for e-commerce sales, and social networking sites are also one of the important channels for e-commerce conversion.
In this market environment, global HTTP proxy services have become one of the indispensable tools for cross-border e-commerce operations. Proxy services can not only collect data, but also assist enterprises in data analysis, market research, localized promotion and other tasks, gain insight into market opportunities and achieve business growth.
When doing e-commerce business in Southeast Asia, the first thing to consider is product selection. The unique geographical environment, climate, customs and habits of Southeast Asia make the local hot-selling products significantly different from those in the European and American markets. What kind of products are suitable for sale locally? Merchants need to fully consider these differences when choosing sales categories. The dynamic agents provided by Kookeey are all real home residential IPs from various countries/regions around the world. They support efficient switching and can conduct network collection business in multiple directions and angles, providing accurate data support for merchants to understand the market and select products.
In addition to supplying products that meet local characteristics, cross-border merchants who want to gain a foothold in the Southeast Asian market also need to conduct localized promotion, adopt marketing strategies that conform to local language and culture, and understand the consumption habits of local users. These all require the use of local (native) IPs in order to better integrate into the local audience and quickly enter the market. The kookeey resource library is constantly expanding, and the number of native IPs is also increasing. As a higher-quality proxy IP, native IPs have many advantages that other proxy nodes cannot achieve, such as the attributes of a purely local place of origin, which is conducive to the layout of operations of local stores in Southeast Asia. The biggest advantage of local stores is traffic support. On e-commerce platforms such as Shopee and Lazada, when Southeast Asian consumers shop, the first thing on the page is local store products, which has more choices in product selection and a shorter payment cycle.
By using IPs from different countries/regions, you can conduct market research and competitor analysis in multiple fields, which makes it easier to display localized advertising content in the local area. At the same time, you can understand the popularity of your own products in the local area, and adjust product categories and marketing strategies in a timely manner based on local culture and consumption characteristics.
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