Will Amazon's listings lead to store association? Four steps to teach you how to optimize your listings

Will Amazon ’s Listing lead to store association?

Is it possible to associate an Amazon account ? Is it caused by the listing products? There will be a correlation, but if one of the sites has a problem, it is rare for the other account to have problems (because Amazon originally supports sellers to open stores on various sites and sell products in various regions). Many customers who have had related experience said that there is no problem, including ourselves. I used the same network cable and the same computer to operate the US site and the UK site (definitely related). The UK site was blocked due to infringement, and the US site is still thriving. However! There have been cases where the sales permissions of two sites were removed together, so everyone should be cautious and make your own judgment. Check the relevant articles on Amazon account associations, and you can find that there are many related factors that lead to Amazon associations.

When preventing account association, you need to pay attention to registration information, network IP address, computer machine, browser operation habits, etc. In addition, you should also pay attention to whether the product is sold repeatedly in multiple Amazon accounts. Conversely, will these factors lead to Amazon account association? Is there a relationship between selling products in multiple stores and account association?

Therefore, in merchants who originally operate multiple accounts, there are correlations in the network addresses, operating habits, and computer devices used. You need to pay attention to product preparation to avoid account association due to product problems. Therefore, merchants who operate multiple accounts need to pay attention to preventing account association in product preparation. The following are what you need to do to prevent product association:

1. Prepare different products for multi-account sales, and the duplication of products among several accounts should not exceed 20%.

2. Prepare different product titles.

3. Prepare photos of different products. Of course, it is best to choose different photos according to the shooting angle.

4. Prepare different product descriptions. Do not apply one set of descriptions to product listings in other accounts. Be sure to rewrite them. First of all, when it comes to duplicate sales of products, in fact, in Amazon's operations, the products sold by other cross-border merchants may be exactly the same as your own products. Your store has no relationship or connection with theirs.

This shows that selling the same product on Amazon will not lead to Amazon account association. But why won't it be associated with a competitor's store? Because apart from the same product, there is no association with other factors between you and your competitor. For example, you don't use the same network IP address, don't have exactly the same operating habits, and your computer system and browser version may be completely different. When determining account association on Amazon, account association is not determined based on one point of similarity, but rather multiple factors are used to determine account association.

In the most perfect case, each store has completely different products, thus minimizing the possibility of being associated with other accounts due to product issues. Of course, in reality, in the operation of multiple stores, everyone would rather display more products in this way. To this end, when selling goods in multiple stores, merchants need to manage the product duplication of many stores and solve the above-mentioned problems. Finally, regarding the issue of Amazon account association, Amazon does not believe that the problem of product duplication is related to the sellers' multi-account association, but judges it through the association factors under the account. Some mistakes made by sellers in daily operations may lead to account-store association, so Amazon account anti-association requires attention to daily operation details.

Four steps to teach you how to optimize your listing

Everyone knows that low clicks and low conversion rates are most likely due to the listing , but many sellers don’t know how to optimize their listings, especially novice sellers. Let me show you how to write a high-quality listing.

The first step is to set accurate classification nodes to increase exposure. The classification nodes set by sellers when uploading products are related to the exposure. Branch nodes and leaf nodes have different uses. Branch nodes are used to create store designs, not to add products, and are specified in gray fonts in the classification tree guide. Leaf nodes are used to add products and are specified in black fonts in the classification tree guide. Once the two are confused, the exposure of the product will be limited.

The second step is to write an eye-catching title to increase clicks. The quality of a title is not necessarily related to the number of words. When writing a title, embedding core keywords is the secret to creating a high-quality title, thereby increasing product clicks. When writing a title, you can refer to Amazon's title writing formula and arrange it according to the formula. Each word in the product title should be searchable separately, and the words in the title should be separated by half-width spaces.

The third step is to capture consumers with attractive selling points and authentic expressions. There is a common misunderstanding here. The writing of product selling points is not from the perspective of the seller, but from the perspective of the consumer. The selling points that consumers care about are the selling points we really need to write. How to find the selling points that consumers care about? The answer lies in the Amazon comments area, advertising reports, and associative words on the website. You can collect and organize more and finally extract keywords.

The fourth step is to upload pictures with deep meaning. Many sellers upload multiple pictures and display them from different angles, but the conversion rate is still very low. In fact, the quality of pictures does not depend on the number of pictures, but on the meaning behind each picture. Only in this way can consumers have a deeper understanding of the product's selling points while browsing the pictures.

In addition, detailed pictures are also an important factor affecting conversion. Upload detailed pictures of the product as much as possible to help consumers make a quick purchase decision! The selling points involved in the five-point description should also be shown in the auxiliary picture.

High-quality listings can make the seller's store operations more efficient. While ensuring the compliance and integrity of the listings, if you complete the above four optimization steps, you will not be far from placing orders!