Shopee is one of the most popular e-commerce platforms in recent years. Even with the emergence of more and more cross-border e-commerce, it still occupies a place in the Southeast Asian market and still attracts cross-border merchants to join. Especially in 2023, after TikTok Shop was shut down in Indonesia, a large blank was left. Shopee immediately invested more real money to develop live e-commerce and reaped a wave of profits. It can be seen that in cross-border e-commerce, you must not stick to your own little piece of land.
However, Shopee account suspension is also a common problem for sellers. In addition to improper management leading to store closure, there are many objective factors for Shopee store closure. It is necessary for us to understand in advance the actions of the Shopee platform that may lead to store closure. What can we do to reduce the chance of store closure?
Back to the topic, in fact, the chance of Shopee closing down is not high, but if the following situations occur, it is easy to cause the account to be restricted and closed. The following is a key explanation:
1. Reasons for account suspension
1. IP purity and isolation As we know, Shopee does not allow multiple store accounts to be opened under the same license. If you have different account owners (such as a store group operating multiple stores), you need to isolate your IP, otherwise the subsequent stores will be frozen.
IP purity requires that the IP you use to log in to the store has not been contaminated, including not being blocked, or the IP has not been restricted due to the use of other people. Only in this way can the account under the IP be stable.
Pure IP proxies such as Kookeey are good, which can integrate static residential ISP into fingerprint browser for use.
2. Store Batch Management Store Anti-association I believe most cross-border sellers know that Shopee anti-association can be divided into the following links:
(1) Account association: If a person owns multiple stores, they will be closed if the platform discovers it. You cannot own two stores, even if the stores under your name do not belong to the same company.
Maskfog fingerprint browser can solve the anti-association problem of batch account management. Different virtual environments are matched with customized or platform-provided exclusive IP devices to prevent account association.
(2) Listing association: It is impossible for the product display information of different stores to be exactly the same. Therefore, if you see a product with a good title and description and you want to imitate or learn from it, I’m sorry, if the similarity is too high, the official may also think that there is a connection between you, and the consequence will be the closure of the store.
(3) Registration information association: The same computer, the same address, the same ID card and the same mobile phone number are the basis for the platform to check the association. Therefore, sellers who want to associate your store to increase display should pay attention and make sure to distinguish them.
3. Abuse of promotions
The Shopee platform also has requirements for sellers’ sales behavior. If sellers are found to be abusing Shopee’s free shipping promotions, such as repeatedly launching promotions for a product in a short period of time, or offering false discounts (raising the price first to exaggerate the discount), they may be detected if they are too frequent.
4. Selling prohibited products
The products that are prohibited from being sold by cross-border sellers on the Shopee platform include products that are prohibited from being sold online in various countries and regions, products that are only allowed to be sold by sellers with local business licenses in various countries and regions, and products that are prohibited from being sold by customs in various countries and regions. Products that are prohibited from being put on the shelves by merchants will be deleted and deducted, and the products that are put on the shelves again will be automatically removed from the shelves. Corresponding penalties will be incurred.
5. Abuse of keywords This is mainly for filling in keywords and brand words that do not match the product. Enter multiple different brand names in the brand attributes, including unnecessary descriptions, etc.
In fact, this is nothing more than to obtain higher display and search volume, but this will affect the customer's browsing experience, so the platform will definitely prohibit such operations. At the same time, sellers of small language sites should pay attention. Machine translation is prone to irrelevant keywords. It is recommended to find a local/professional translator.
6. If the store has been inactive for too long and you have not logged in or operated a new store, it may be judged as an inactive zombie account by Shopee and the store will be closed. But don’t worry, if this happens, you will generally receive an official notification letter first, which can be avoided by replying on time.
2. What should I do if my Shopee store is closed?
How to unblock your Shopee account? You can appeal for account reactivation by submitting the Shopee Account Reactivation Request Form. To appeal against your account restriction, please prepare the following documents before contacting the Shopee Customer Service Team:
A valid photo ID (e.g. passport, ID card, student ID, work ID).
Copy of business license/SSM registration (if applicable).
Proof of Shipping/Delivery/Consignment Note.
If your product is under review by Shopee, you will need to provide proof of pre-ownership of the product (e.g. supplier invoice, receipt, etc.).
A complete description of your business model (e.g. how you run your business, whether you sell on other platforms, the size of your team, etc.).
After contacting Shopee customer service, you will be asked to fill in the Shopee reactivation form with these documents. If your account has been restricted for continuously uploading illegal items, such as violating Shopee product rules, counterfeit or duplicate products, please delete the relevant items first and then contact their customer service team to appeal.
This article comes from online submissions and does not represent the analysis of kookeey. If you have any questions, please contact us
