"Why do cross-border e-commerce companies use proxy IPs?" There are actually many reasons for this question. A simple understanding of the proxy IP tool will make you understand. In simple terms, the proxy IP is to access the target website instead of the real IP, so that the target website thinks that the proxy IP is your real IP. Therefore, the proxy IP has the function of breaking through geographical restrictions and protecting the real IP.
For cross-border e-commerce, the geographical issue is the first hurdle to opening up cross-border e-commerce business, and proxy IP seems to be born for this business, and its characteristics perfectly solve the problem of geographical restrictions. Some friends will say that VPN can actually be used to cross geographical restrictions, and there is no need to use proxy IP. This involves another problem: "closing the store."
How does proxy IP solve the problem of store closure?
Friends who have done cross-border e-commerce know that overseas platforms have extremely strict reviews of IP, content, and copyright. Merchants that do not meet the standards will be warned or banned. There are many stores that have been banned due to IP issues. So why exactly are stores associated with IP?
IP association refers to the detection by overseas platforms of multiple stores being opened on the same website. We know that some overseas platforms, such as Amazon, do not allow multiple stores to be opened under one IP. Once discovered, they will be directly banned. It is extremely difficult to build a store from 0 to 1. It takes a lot of time and money. The loss of being banned is too great.
The use of proxy IP can solve this problem very well. Merchants can purchase multiple proxy IPs and configure them on multiple browsers or fingerprint browsers, so that each account can have a different network environment, perfectly avoiding the platform's IP review and preventing bans.
But many merchants who use proxy IPs still find that they are linked. What is the reason? In fact, being blocked is nothing more than having multiple accounts using one IP. This situation usually occurs when using a free proxy IP, or an unreliable agent sells the IP to another merchant who runs an Amazon store. To avoid this situation, merchants still need to consider all aspects when looking for agents and find reliable and high-quality agents. Purchasing pure static residential IPs can better operate the store.
What other functions does a proxy IP have?
In addition to overcoming geographical restrictions and avoiding associations, what other business functions does proxy IP have?
1. Market research
For e-commerce, it is not only necessary to optimize their own products, but also to understand user needs. Proxy IP can simulate visits from different geographical locations, so as to access Amazon websites in different countries and regions. This enables users to view products, prices and competitors in different markets, laying a solid foundation for entering new markets and optimizing products.
2. Advertising
In the process of market competition, advertising is the best way to open up the market, but the advertising cost is also extremely high, which requires merchants to optimize advertising details and improve conversion rates. Generally speaking, the presentation of advertisements in different regions is different, so merchants need to use proxy IPs to conduct market research and optimize advertisements, and then collect feedback on advertisements in different regions through different IP positioning, so as to further optimize advertisements and improve conversion rates.
3. Social platform operation
Natural traffic is the most beneficial to merchants, as it does not cost too much and can bring considerable benefits. Nowadays, matrix operations have great advantages. By operating accounts on various platforms, products can be promoted and sales can be increased. Social platforms are also extremely strict about IPs, and merchants need to use appropriate proxy IPs to ensure the smooth operation of their accounts.
What proxy IP can I choose?
The main points for choosing a proxy IP are to meet normal daily use, be suitable for business expansion, and have high cost performance. For details, please refer to the following points:
1. Full range of proxy IP services, such as [static deduction by IP], [static deduction by traffic], [dynamic deduction by IP], [dynamic deduction by traffic], etc., to meet various business needs and reduce costs.
2. 24×7 agency service can greatly reduce short-term business costs.
3. The IP address is located to the city. The more detailed the location, the more helpful it is for product promotion.
4. The proxy IP needs to cover multiple cities and needs to be highly anonymous and pure to ensure the normal operation of the business.
In general, proxy IP is a very important tool that can help many cross-border e-commerce businesses to proceed smoothly. Of course, the use of proxy IP is not limited to this. Businesses related to IP and network stability may need its assistance. If you are not sure whether your business needs a proxy IP, welcome to discuss.
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